Supplement company Thorne has partnered with Karlie Kloss, an entrepreneur, investor, philanthropist, and model, on its “Find Your Way” campaign, which highlights the role of the company’s personalized health and wellness products for all ages and life stages. The campaign will focus on Kloss’ use of Thorne’s supplements to support her own health and wellness.

“As a busy mom and entrepreneur, I’m always striving to stay healthy and be the best version of myself,” said Kloss. “I’m a long-time fan of Thorne and have always optimized my wellness routine as my needs have evolved. I know that no matter what phase of life I’m in, I can trust Thorne to be there for me every step of the way. That’s what the ‘Find Your Way’ campaign is all about.”

Thorne provides tailored solutions including premium dietary supplements and diagnostic tests to consumers, healthcare practitioners, athletic trainers, and professional athletes.

“Find Your Way is an emotive, story-driven campaign that explores the importance of personalization in our individual health and wellness journeys,” said Colin Watts, CEO of Thorne. “There are many ways to optimize wellness and it’s crucial that consumers, healthcare practitioners, and athletes are empowered with the tools that match their individual situations and goals. We’ve built an extraordinary portfolio of the highest quality solutions, and this campaign and partnership with Karlie demonstrates our commitment to ensuring individuals can find success through wellness and performance solutions as unique as they are.”

The new campaign was created by Buck, a global creative company, and will launch with a set of video and still assets across TV, display, paid search, YouTube, social media, and influencer marketing.