Gregory Stephens is vice president of strategic consulting with the Natural Marketing Institute (NMI) and has 30 years of specialized expertise in the nutrition and pharmaceutical industries.
Consumers are looking for energy in all sorts of places these days, from 'high-octane' beverages and foods, to supplements that promote enhanced performance and overall well-being.
The market is still booming and the future looks bright, as the latest beverages to be tapped as delivery systems for a variety of nutraceutical ingredients are unveiled.
From children to 'tweens' to adults to baby boomers, nutraceuticals producers are staring at a world of opportunity, especially in the areas of weight loss, diabetes and heart health.