From a business standpoint it would seem that Cargill Health & Food Technologies, Inc. (HFT), Minneapolis, MN, has the best of both worlds: the entrepreneurial spirit of a start-up company and the resources of one of the largest privately owned companies in the world. Its heart healthy ingredient, CoroWise, is its most successful venture to date, launching in partnership with Minute Maid and GNC, and most recently, General Mills. Will future finished product launches continue to focus on the inclusion of CoroWise or will HFT's other ingredients begin to build a strong reputation for themselves as well? Only time will tell.
06.01.05