By Sara Lesina, MBA, General Manager Business Unit Europe, Sirio Europe02.03.23
The role of nutraceuticals in healthcare is growing in prominence with research fueling innovation across the sector to increase the therapeutic value of products.
Consumers are also demanding more from nutraceutical formulations. This is driving change, and new challenges the industry must face if dietary supplements and health products are to remain competitive and relevant. Although “nutraceutical” is a relatively new term, human beings have used food as medicine for millennia, making the category one of the longest-sustained therapeutic trends in healthcare history.
More people than ever understand good nutrition is a reliable route to better health and wellbeing. Consumers are demanding more health value from product options, as well as more convenient ways to supplement diets. People are also taking nutraceuticals to help manage or treat a broad range of conditions. Industry analysts agree that the COVID-19 pandemic accelerated consumer demand for products that support better physical and mental health outcomes.
The momentum and potential of the market now and for the future is palpable, and many prominent food and phar
Consumers are also demanding more from nutraceutical formulations. This is driving change, and new challenges the industry must face if dietary supplements and health products are to remain competitive and relevant. Although “nutraceutical” is a relatively new term, human beings have used food as medicine for millennia, making the category one of the longest-sustained therapeutic trends in healthcare history.
More people than ever understand good nutrition is a reliable route to better health and wellbeing. Consumers are demanding more health value from product options, as well as more convenient ways to supplement diets. People are also taking nutraceuticals to help manage or treat a broad range of conditions. Industry analysts agree that the COVID-19 pandemic accelerated consumer demand for products that support better physical and mental health outcomes.
The momentum and potential of the market now and for the future is palpable, and many prominent food and phar
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