By Sean Moloughney, Editor01.26.22
Sales of gummy format dietary supplements grew 23% to $2.63 billion for the 52 weeks ending Dec. 26, 2021, according to SPINS data for the Natural Enhanced and Conventional/MultiOutlet channels—outpacing powders (+5.6%, $2.05 billion), capsules (+8.7%, $1.51 billion), tablets (+1.9%, $1.92 billion), softgels (+7.1%, $1.56 billion), liquids (+1%, $596 million), caplets (+12%, $298.6 million), and soft chews (+7.7%, $17.5 million).
Growth among gummies last year was most significant for condition-specific supplement formulas (30% overall). Platforms posting the biggest gains were calmative and mood support (192.7%), cognitive health (184.4%), sleep (51.1%), energy (32.5%), and beauty (16.3%).
Immune health gummies fell 11.2% after the icepick spike of 2020. However, mineral-fortified gummies grew 169% thanks in large part to zinc and magnesium. CBD gummies and other therapeutic oils grew 56.3%, though the category declined 13.9% overall when including other formats, according to SPINS.
Prebiotic and probiotic gummies also saw 18.7% sales growth in 2021. In January of this year
Growth among gummies last year was most significant for condition-specific supplement formulas (30% overall). Platforms posting the biggest gains were calmative and mood support (192.7%), cognitive health (184.4%), sleep (51.1%), energy (32.5%), and beauty (16.3%).
Immune health gummies fell 11.2% after the icepick spike of 2020. However, mineral-fortified gummies grew 169% thanks in large part to zinc and magnesium. CBD gummies and other therapeutic oils grew 56.3%, though the category declined 13.9% overall when including other formats, according to SPINS.
Prebiotic and probiotic gummies also saw 18.7% sales growth in 2021. In January of this year
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