By Mike Montemarano, Associate Editor10.03.22
Consumers still consider immune health a top reason for taking dietary supplements. In a hyper-competitive marketplace, brands are diversifying delivery formats, formulating with science-backed dietary ingredients, and emphasizing product quality.
Since the COVID-19 pandemic, people have been more likely to proactively support their immune systems all year, beyond traditional seasonal concern. They’re also noting how wellness issues like stress and sleep may affect immune function.
“In the past, consumers predominantly only reached for immune support products during the cold and flu season or on an as-needed basis,” said Melanie Bush, vice president of science and research at Artemis International. Now, the modern pandemic has turned immune system health into a year-round concern that is synonymous with overall wellness. While the fear of severe illness may have waned, the desire to supplement daily to maintain good immune health has stuck.”
Immune supp
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