By Mike Montemarano, Associate Editor03.02.22
Sports nutrition product formulators are appealing to a growing base of mainstream consumers with a range of health needs through convenient, customizable, and indulgent or experiential delivery formats. At the same time, companies and brands must retain hardcore, savvy athletes through sophisticated, performance-based products supported by strong scientific evidence. In today’s sports nutrition arena, the strength of research backing the performance of an ingredient or formulation will continue to take central focus.
Research Trends
Challenged to demonstrate clinical benefit in healthy populations, researchers can use exercise as a tool, offering a springboard for sports nutrition science, according to Jaqueline Rizo, digital engagement and communications specialist at Stratum Nutrition.
“Achieving meaningful results in subjects who are already healthy is difficult. How do you improve on a health status that is already good? FDA stipulates that, except for a select few qualified health claims and claims for deficiency disease prevention through supp
Research Trends
Challenged to demonstrate clinical benefit in healthy populations, researchers can use exercise as a tool, offering a springboard for sports nutrition science, according to Jaqueline Rizo, digital engagement and communications specialist at Stratum Nutrition.
“Achieving meaningful results in subjects who are already healthy is difficult. How do you improve on a health status that is already good? FDA stipulates that, except for a select few qualified health claims and claims for deficiency disease prevention through supp
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