By Mike Montemarano, Associate Editor11.11.21
The robust cognitive health segment of the nutraceuticals industry is fueled by continued intrigue into the role that natural ingredients and dietary patterns can play in performing one’s best. For athletes, people in academia, or people in demanding work environments, gaining an edge in focus, decision-making, mood, and stress management is highly appealing. Older people, many of whom are working well into their golden years, are considering the role that nutrition can play in preserving their acuity and maintaining resilience against age-related cognitive decline.
“Interest in cognitive health has grown steadily over the last decade,” said Sébastien Bornet, vice president of global sales and marketing at Horphag Research. “That interest is rooted in being proactive—take care of your cognitive health earlier in life for better performance throughout your life. Successful product differentiation and marketing strategies heavily rely on how the science behind the ingredient is communicated to consumers.”
Today, while so
“Interest in cognitive health has grown steadily over the last decade,” said Sébastien Bornet, vice president of global sales and marketing at Horphag Research. “That interest is rooted in being proactive—take care of your cognitive health earlier in life for better performance throughout your life. Successful product differentiation and marketing strategies heavily rely on how the science behind the ingredient is communicated to consumers.”
Today, while so
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