05.31.24
Sabinsa has announced the launch of “Sabinsa Knowledge Day,” in which it will bring the latest information about its clinically-studied ingredients directly to clients across Europe.
The mini-seminar series will visit multiple cities throughout Europe, offering opportunities for learning and engagement. The company’s scientists will discuss published studies, formulation options ranging from capsules to beverages, and marketing points where Sabinsa’s ingredients are well-suited. Presentations will be given by Umar Jan, MBA, president of European operations, and Iwona Podewska, business development manager.
The program will kick off at Hotel Mestari in Helsinki, Finland on June 4, where there will be interactive education sessions on the science and benefits of Sabinsa’s flagship products, such as its EFSA-approved C3 Reduct and its stress relief ashwagandha formulation, Shagandha.
Other ingredients the company will showcase include:
“Educating formulators and marketers about the research behind Sabinsa’s products and providing manufacturing advice has always been appreciated and utilized by brands using our ingredients,” said Shaheen Majeed, global managing director and CEO of Sami-Sabinsa Group. “In addition to conversations at customer’s desks and in trade show booths, this new program is more agile than our big production Sabinsa On Wheels programs, so we can host them in more cities and more often.”
Sabinsa is the latest addition to the company’s Sabinsa on Wheels (SOW) events, which include longer-term and more extensive education tours. SOW speakers also include regulatory attorneys, journalists, and independent scientists.
The mini-seminar series will visit multiple cities throughout Europe, offering opportunities for learning and engagement. The company’s scientists will discuss published studies, formulation options ranging from capsules to beverages, and marketing points where Sabinsa’s ingredients are well-suited. Presentations will be given by Umar Jan, MBA, president of European operations, and Iwona Podewska, business development manager.
The program will kick off at Hotel Mestari in Helsinki, Finland on June 4, where there will be interactive education sessions on the science and benefits of Sabinsa’s flagship products, such as its EFSA-approved C3 Reduct and its stress relief ashwagandha formulation, Shagandha.
Other ingredients the company will showcase include:
- Nigellin, a black cumin seed extract formulated for anti-allergic, immune-boosting, and anti-inflammatory properties.
- Cirpusins, a natural compound evidenced to support healthy weight management and metabolic health.
- Silbinol, an extract from the heartwood of Pterocarpus marsupium recognized for its benefits in managing blood sugar levels.
- Starmeric, a unique starch derived from turmeric, offering a variety of health benefits including digestive support and anti-inflammatory properties.
- LactoSpore, a shelf-stable probiotic known for evidenced to support gut health.
- Saberry, an extract from Amla (Indian gooseberry) rich in beta-glucogallin formulated to support sugar and lipid balance.
“Educating formulators and marketers about the research behind Sabinsa’s products and providing manufacturing advice has always been appreciated and utilized by brands using our ingredients,” said Shaheen Majeed, global managing director and CEO of Sami-Sabinsa Group. “In addition to conversations at customer’s desks and in trade show booths, this new program is more agile than our big production Sabinsa On Wheels programs, so we can host them in more cities and more often.”
Sabinsa is the latest addition to the company’s Sabinsa on Wheels (SOW) events, which include longer-term and more extensive education tours. SOW speakers also include regulatory attorneys, journalists, and independent scientists.