By Mike Montemarano, Associate Editor10.08.21
The immune support segment of the nutraceuticals industry has become a fixture in the lives of consumers seeking personalized, everyday products with preventive health benefits. A healthy immune system, which can be difficult to measure subjectively as a consumer, is nonetheless a centerpiece in today’s bigger picture of holistic health and wellness. The category, now thoroughly influenced by the COVID-19 pandemic, continues to evolve.
According to Fortune Business Insights, the immune health supplements market is projected to reach $31.50 billion by the year 2028, exhibiting a CAGR of over 6-7%, continuing to be one of the largest categories within the dietary supplements market as a whole. For perspective, the entirety of the global dietary supplements market is estimated to be in excess of $130 billion.
It seems likely that the disruption in today’s market will leave lasting changes years or even decades from now with regard to the way consumers understand how nutrition influences immune system resilience. The concept of immune health as strictly a seasonal concern, for now, is in the rearview mirror.
Still living with the threa
According to Fortune Business Insights, the immune health supplements market is projected to reach $31.50 billion by the year 2028, exhibiting a CAGR of over 6-7%, continuing to be one of the largest categories within the dietary supplements market as a whole. For perspective, the entirety of the global dietary supplements market is estimated to be in excess of $130 billion.
It seems likely that the disruption in today’s market will leave lasting changes years or even decades from now with regard to the way consumers understand how nutrition influences immune system resilience. The concept of immune health as strictly a seasonal concern, for now, is in the rearview mirror.
Still living with the threa
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