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    Features

    Following the Ascent of Alternative Proteins

    As the protein palate of global consumers turns greener, concerted efforts to create nutritionally optimized, appealing options abound.

    Following the Ascent of Alternative Proteins
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    By Mike Montemarano, Associate Editor03.03.21
    The plant-based movement is, no doubt, one of the most sweeping and quickly-evolving trends within the nutrition market. Innovation taking place with foods, beverages, and supplements containing proteins sourced from plants shows no sign of slowing down.

    Cutting back on animal products such as meat, dairy, and seafood, as well as animal-sourced isolates and powders, is often associated with holistic health benefits for the consumer, and benefits to the planet by virtue of their overall reduced impact on greenhouse gas emissions and animal welfare.

    Internationally, concerted efforts and investments are being made by nutrition programs, academia, third-party certification groups, and non-governmental organizations to promote the plant-based movement—for a variety of reasons. For example, the global meat supply produces approximately 14.5% of all global greenhouse gas emissions, according to the Food and Agriculture Organization (FAO), though some estimates that include emissions adjacent to meat production put it at 25%.

    Conversely, consumers have long gravitated toward diets that afford ample protein intake, due to the association this ap

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