By Lisa Schofield, Contributing Writer 01.07.20
In many ways, vitamins and minerals are the dietary supplement category originators. While the market for nutritional products has expanded dramatically over time, the multivitamin/mineral remains the most popular product among supplement users.
Overall, according to experts, minerals in particular are gaining notable attention due to common deficiencies. Calcium tends to be a staple for long-term bone health while zinc is often known as the winter health mineral, present in popular OTC immune support products like Zycam.
On the vitamin side, when one mentions “winter colds,” it’s vitamin C that comes to mind. Eye health? See vitamin A. Energy? Grab some B12. And vitamin D is most often associated with bone health.
Despite the superstar status of these vitamins and minerals, Americans are not obtaining enough of many essential nutrients. According to the Dietary Guidelines for Americans 2015-2020 (Eighth Edition), a publication from the Office of Disease Prevention and Health Promotion, Americans are still not consuming enough vitamins A, C, D and E, minerals like magnesium, calcium, choline, and potassium, and iron in females
Overall, according to experts, minerals in particular are gaining notable attention due to common deficiencies. Calcium tends to be a staple for long-term bone health while zinc is often known as the winter health mineral, present in popular OTC immune support products like Zycam.
On the vitamin side, when one mentions “winter colds,” it’s vitamin C that comes to mind. Eye health? See vitamin A. Energy? Grab some B12. And vitamin D is most often associated with bone health.
Despite the superstar status of these vitamins and minerals, Americans are not obtaining enough of many essential nutrients. According to the Dietary Guidelines for Americans 2015-2020 (Eighth Edition), a publication from the Office of Disease Prevention and Health Promotion, Americans are still not consuming enough vitamins A, C, D and E, minerals like magnesium, calcium, choline, and potassium, and iron in females
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