By Sean Moloughney, Editor12.04.19
Traditionally, consumers and marketers have focused on brain health at either end of the life span—cognitive development in the pre-natal/early childhood period, and then maintaining mental sharpness and memory in the senior years. Today, brands are targeting people along the rest of the age spectrum as well, offering solutions for a range of health goals that relate to cognitive function and performance.
Defining Demographics
Until recently, consumers in the 18-54 age range have been “underserved,” according to Steve Fink, vice president of marketing, PLT Health Solutions. “Within this group, we see intense interest in issues such as ‘peak performance,’ ‘well-being,’ and ‘quality of life.’ The market opportunity with this group is massive.”
So-called “peak performers” include knowledge workers and students, which Fink said currently make up 40% of the U.S. population, a percentage that is expected to continue growing.
Meanwhile, stress af
Defining Demographics
Until recently, consumers in the 18-54 age range have been “underserved,” according to Steve Fink, vice president of marketing, PLT Health Solutions. “Within this group, we see intense interest in issues such as ‘peak performance,’ ‘well-being,’ and ‘quality of life.’ The market opportunity with this group is massive.”
So-called “peak performers” include knowledge workers and students, which Fink said currently make up 40% of the U.S. population, a percentage that is expected to continue growing.
Meanwhile, stress af
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