By Sean Moloughney, Editor04.01.19
While most people prefer to get their nutrients from whole foods, the reality of living in the 21st century has compelled about 75% of U.S. adults to take dietary supplements, and that number has grown steadily over the past decade, according to the Council for Responsible Nutrition, which has conducted an annual survey of consumers since 2000.
Whether it’s for overall wellness, to fill nutrient gaps, or find some extra energy, consumers want safe, convenient products that can deliver on their promised benefits.
As the dietary supplement industry has advanced, product innovation has accelerated beyond trendy ingredients. Today, dosage format has a leading role to play in delivering efficacy and meeting consumer expectations.
Filling Demand
Overall, capsules remain the supplement format of choice for consumers, according to Barri Sigvertsen, marketing manager, Lonza Consumer Health & Nutrition (CHN), Morristown, NJ.
“A survey conducted by the Natural Marketing Institute (NMI) and commissioned by Lonza CHN in the U.S
Whether it’s for overall wellness, to fill nutrient gaps, or find some extra energy, consumers want safe, convenient products that can deliver on their promised benefits.
As the dietary supplement industry has advanced, product innovation has accelerated beyond trendy ingredients. Today, dosage format has a leading role to play in delivering efficacy and meeting consumer expectations.
Filling Demand
Overall, capsules remain the supplement format of choice for consumers, according to Barri Sigvertsen, marketing manager, Lonza Consumer Health & Nutrition (CHN), Morristown, NJ.
“A survey conducted by the Natural Marketing Institute (NMI) and commissioned by Lonza CHN in the U.S
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
