• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Nutraceuticals for Men: Muscle Health and Performance Nutrition

    Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions

    Getting an Edge in Esports: Meeting the Health Needs of Competitive Gamers

    Beyond CBD: Cannabis Compounds Warrant Recognition and More Research

    Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe

    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board

    Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission

    Choline Alone May Improve Maternal DHA Status During Pregnancy

    Cranberry Consumption Linked to Memory and Neurological Function Improvements
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe

    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board

    Choline Alone May Improve Maternal DHA Status During Pregnancy

    Cranberry Consumption Linked to Memory and Neurological Function Improvements

    Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    FDA Issues Draft Guidance on NDI Enforcement Discretion

    GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe

    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board

    Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission

    Choline Alone May Improve Maternal DHA Status During Pregnancy
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board

    Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission

    Choline Alone May Improve Maternal DHA Status During Pregnancy

    Cranberry Consumption Linked to Memory and Neurological Function Improvements

    Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Botanic Healthcare LLC

    KLK OLEO

    Gencor

    Sabinsa Corporation

    Verdure Sciences
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Botanic Healthcare LLC

    KLK OLEO

    Gencor

    Sabinsa Corporation

    Verdure Sciences
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Editorial

    Reimagining Success

    Information, and misinformation, seems to travel at warp speed these days.

    Related CONTENT
    • Nootropics and Adaptogens Respond to Demand for Mind and Mood Support
    • Healthy Fats are a Key Kid’s Food Trend, New Nutrition Business Reports
    • Snacks and Nutrition Bars Remain Key Part of Consumer Lifestyles
    • Nutrient Density Emerging as Nutrition Marketing Tool
    • Collagen’s Surge Indicates Consumer Desire for Animal Proteins, New Nutrition Business Reports
    By Sean Moloughney, Editor11.01.18
    Faced with a barrage of evolving (at times conflicting) “facts” online about proper nutrition, it’s challenging for consumers to make informed decisions about the health and wellness of their families. 
     
    It’s not surprising that two thirds of Americans are confused about food and health, according to the International Food Information Council. I was a bit surprised though to learn 19% of Americans say they have taken a DNA test for dietary reasons. According to New Nutrition Business research, half of the population believes each person is unique and therefore has different nutritional and metabolic needs. 
     
    The concept of personalization seems to have strong foundational standing for future product development. The hurdles are still high for businesses to deliver effective, individualized solutions at scale, but companies see opportunities and are chasing after them. 
     
    However, in general, brands may need to temper expectations. As Julian Mellentin, director of New Nutrition Business, noted in his annual update on “Key Trends in Functional Foods & Beverages,” “IRI’s Pacesetters report showed that launching a new product and making a quick and big success is much less likely than in the past. As IRI noted, ‘sub-$20 million launches have become the norm.’ For example, in 2014, 37% of new Pacesetter brands earned less than $20 million (€16.6 million) in first year sales; in 2017, 62% were below the $20 million threshold. As a result, businesses are ratcheting down their expectations of what success looks like.”
     
    Still, you never know when an idea will catch the wind and really take off. For example, in Netflix’s new romantic comedy, “To All the Boys I’ve Loved Before,” a character drinks from a distinctive little bottle that had Twitter buzzing. 
     
    While not referred to by name—the drink is referred to as a “Korean yogurt smoothie,” it’s clear the product is Yakult, the probiotic drink from Japan-based Yakult Honsha which contains the bacteria strain Lactobacillus casei Shirota. Not only did the product’s “mention frequency” spike after the release of the film, but the company’s stock jumped up as well. Social media trends clearly can’t be denied. For an interesting look at what consumers say and post about health ingredients on Instagram, check out New Nutrition Business’ recent analysis on page 14. Trends change and evolve over time, and sometimes success does too. Reimagining how your brand can succeed in a fast-moving world may make good business sense. 
    Related Searches
    • Probiotic
    • Research
    • Nutrition
    • dna
    Related Knowledge Center
    • Healthcare Trends
    • Natural/Organic
    • Functional Foods & Beverages
    Suggested For You
    Nootropics and Adaptogens Respond to Demand for Mind and Mood Support Nootropics and Adaptogens Respond to Demand for Mind and Mood Support
    Healthy Fats are a Key Kid’s Food Trend, New Nutrition Business Reports Healthy Fats are a Key Kid’s Food Trend, New Nutrition Business Reports
    Snacks and Nutrition Bars Remain Key Part of Consumer Lifestyles Snacks and Nutrition Bars Remain Key Part of Consumer Lifestyles
    Nutrient Density Emerging as Nutrition Marketing Tool Nutrient Density Emerging as Nutrition Marketing Tool
    Collagen’s Surge Indicates Consumer Desire for Animal Proteins, New Nutrition Business Reports Collagen’s Surge Indicates Consumer Desire for Animal Proteins, New Nutrition Business Reports
    Key Trends in Functional Foods and Beverages for 2022 and Beyond Key Trends in Functional Foods and Beverages for 2022 and Beyond
    Brazilians Beat Brits in ‘Food as Medicine’ Mindset, New Nutrition Business Reports  Brazilians Beat Brits in ‘Food as Medicine’ Mindset, New Nutrition Business Reports
    Younger Consumers Aren’t Averse to Dietary Fats Younger Consumers Aren’t Averse to Dietary Fats
    Key Trends in Functional Foods & Beverages for 2019 Key Trends in Functional Foods & Beverages for 2019
    Getting Ahead of the Curve: Natural OTCs Getting Ahead of the Curve: Natural OTCs
    Keurig Dr Pepper to Acquire Core Nutrition for $525 Million Keurig Dr Pepper to Acquire Core Nutrition for $525 Million
    Naturally Healthy Ingredients Trend on Social Media Naturally Healthy Ingredients Trend on Social Media
    Parents Uncertain About Times of Children’s Dietary Transitions Parents Uncertain About Times of Children’s Dietary Transitions
    U.S. Sales of Herbal Dietary Supplements Top $8 Billion, Growing 8.5% in 2017 U.S. Sales of Herbal Dietary Supplements Top $8 Billion, Growing 8.5% in 2017
    Chinese Consumers Drawn to Provenance Chinese Consumers Drawn to Provenance

    Related Content

    • Breaking News | Cognitive Function | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Herbs & Botanicals | Industry & Market News | Mood Health & Sleep
      Nootropics and Adaptogens Respond to Demand for Mind and Mood Support

      Nootropics and Adaptogens Respond to Demand for Mind and Mood Support

      Product success is challenging, and rare, according to Julian Mellentin, who has authored a new strategy briefing.
      05.17.22

    • Breaking News | Consumer Trends | Functional Foods & Beverages | Industry & Market News | Infant & Children's Health
      Healthy Fats are a Key Kid’s Food Trend, New Nutrition Business Reports

      Healthy Fats are a Key Kid’s Food Trend, New Nutrition Business Reports

      The consultancy service explained where the trend originates, and how one company has positioned itself accordingly.
      02.08.22

    • Consumer Trends | Dairy-Based Ingredients | Nutrition Bars & Snacks
      Snacks and Nutrition Bars Remain Key Part of Consumer Lifestyles

      Snacks and Nutrition Bars Remain Key Part of Consumer Lifestyles

      Despite an increase in at-home cooking, snacks and bars are rebounding and brands are adapting.
      By Sean Moloughney, Editor 01.26.22


    • Breaking News | Functional Foods & Beverages | Industry & Market News | Natural/Organic
      Nutrient Density Emerging as Nutrition Marketing Tool

      Nutrient Density Emerging as Nutrition Marketing Tool

      Nutrient density identifies the amount of beneficial nutrients in a food product (protein, fiber, vitamins/minerals) per energy content, weight, or serving.
      11.17.21

    • Bone & Joint Health | Breaking News | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Industry & Market News | Proteins, Peptides, Amino Acids | Skin Health | World Markets
      Collagen’s Surge Indicates Consumer Desire for Animal Proteins, New Nutrition Business Reports

      Collagen’s Surge Indicates Consumer Desire for Animal Proteins, New Nutrition Business Reports

      Compelling increases in online searches and social media discussions, especially among younger crowds, suggest people want more than just plant-based products.
      11.17.21

      Trending
      • Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk In Older Adults | Nutraceuticals World
      • Leaven Essential To Launch Branded Botanical Extracts To Global Markets | Nutraceuticals World
      • Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults
      • Oregon Files Lawsuit Against GNC | Nutraceuticals World
      • Vitamin K2 Status May Impact Blood Pressure And Pulse Wave Velocity | Nutraceuticals World
      Breaking News
      • GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe
      • Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board
      • Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission
      • Choline Alone May Improve Maternal DHA Status During Pregnancy
      • Cranberry Consumption Linked to Memory and Neurological Function Improvements
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Aging in Place: Lifestyle Supplements Science-Based Solutions
      • Getting an Edge in Esports: Meeting Health & Nutrition Needs
      • Nutraceuticals for Men: Muscle Health and Performance Nutrition

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe
      Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board
      Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission
      Coatings World

      Latest Breaking News From Coatings World

      Teknos Receives EcoVadis Gold Medal for Sustainability Performance
      AkzoNobel and Partners Team Up to Hack Carbon Reduction Challenges
      Five PPG Facilities in Ohio Recognized for Sustainability, Health, Safety Practices
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Iterative Scopes Expands its Senior Leadership Team
      Viz.ai Raises $100 Million in Series D Funding
      FDA Clears Arterys' AI Mapping and Quantification Tools
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Piramal Pharma Solutions New API Plant in Canada Now Online
      MG America Appoints Claudio Radossi as President
      Catalent Invests $175M to Expand Mfg. Capabilities at Winchester, KY
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Authentic Beauty Concept Launches Second-Generation ‘Refill Bar’
      HASK Beauty Enters Exclusive Partnership with Amazon
      Garance Doré Launches Made in France Skincare Line
      Happi

      Latest Breaking News From Happi

      SPF Setting Spray, Lip Contour and Knotless Braids Are Hot Trends: Spate
      Nutrafol Launches Collagen Infusion
      ÄZ Craft Luxury Haircare Products Support All Hairstyles
      Ink World

      Latest Breaking News From Ink World

      Nazdar Celebrates 100 Years with a New Look
      hubergroup Chemicals Exhibits at Paint India for First Time
      Award for Sustainability: Evonik Receives Platinum Rating Again
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Specialty announces move to new facility
      Mark Andy hosts dealer's open house in Warsaw
      Nazdar celebrates 100th anniversary with refreshed brand identity
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      3M to Expand in Nebraska
      Nicely Offers Nonwoven Slitters, Winders
      'Right' Hygiene Conference to be Held in June
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      FDA Clears Anika Therapeutics' X-Twist Knotless Fixation System
      Paragon 28 Rolls Out TenoTac 2.0 Hammertoe and Soft Tissue Repair
      Cionic Expands Scientific Advisory Board
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Evonik Launches New Processing Aids for PV Wafer Cutting
      NREL Creates Highest Efficiency 1-Sun Solar Cell
      eMagin Wins People’s Choice Award at Display Week 2022

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login