By Lisa Olivo, Associate Editor06.01.18
Cardiovascular disease (CVD) is the world’s leading killer, according to the World Health Organization (WHO), claiming 17.7 million lives each year; an estimated 80% of CVD deaths are attributed to heart attack and stroke. This global crisis is on the rise, driven largely by tobacco use, overconsumption of salty foods, and high blood pressure.
Clearly, lifestyle factors are a significant contributor to heart health issues, and more consumers are recognizing the role nutrition can play in supporting general wellness. A recent study conducted by HealthFocus International found that 51% of consumers surveyed were extremely or very concerned about cardiovascular health, and 41% had similar feelings related to high cholesterol, noted Pam Stauffer, global marketing programs manager for Cargill, Minneapolis, MN. “For many consumers, that concern translates into interest in purchasing products with heart health benefits.”
Regardless of age or gender, this study found participants were actively seeking out
Clearly, lifestyle factors are a significant contributor to heart health issues, and more consumers are recognizing the role nutrition can play in supporting general wellness. A recent study conducted by HealthFocus International found that 51% of consumers surveyed were extremely or very concerned about cardiovascular health, and 41% had similar feelings related to high cholesterol, noted Pam Stauffer, global marketing programs manager for Cargill, Minneapolis, MN. “For many consumers, that concern translates into interest in purchasing products with heart health benefits.”
Regardless of age or gender, this study found participants were actively seeking out
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