• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Nutraceuticals for Men: Muscle Health and Performance Nutrition

    Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions

    Getting an Edge in Esports: Meeting the Health Needs of Competitive Gamers

    Beyond CBD: Cannabis Compounds Warrant Recognition and More Research

    Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    NSF and SCNM’s School of Nutrition Collaborate on Master of Science Program

    Walgreen’s Brand Vitamins and Supplements First to Carry UL Verified Mark

    Tocotrienols May Aid Weight Loss and Cognitive Performance, Animal Study Finds

    Leaven Essential to Launch Branded Botanical Extracts to Global Markets

    Lonza Expands Capsugel Capsule Offering with Titanium Dioxide-Free, White Hard Gelatin Capsules
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Tocotrienols May Aid Weight Loss and Cognitive Performance, Animal Study Finds

    Leaven Essential to Launch Branded Botanical Extracts to Global Markets

    How Will China’s Immunity Gap Impact the Dietary Ingredients Supply Chain?

    Authenticating Ginkgo Biloba Leaf Extract: Lab Guidance Document Reviews Analytical Methods

    Red Seaweed Digestive Supplement for Cattle Could Reduce Enteric Methane Emissions by 80%
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Walgreen’s Brand Vitamins and Supplements First to Carry UL Verified Mark

    Tocotrienols May Aid Weight Loss and Cognitive Performance, Animal Study Finds

    Leaven Essential to Launch Branded Botanical Extracts to Global Markets

    How Will China’s Immunity Gap Impact the Dietary Ingredients Supply Chain?

    Lonza Expands Capsugel Capsule Offering with Titanium Dioxide-Free, White Hard Gelatin Capsules
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Tocotrienols May Aid Weight Loss and Cognitive Performance, Animal Study Finds

    Red Seaweed Digestive Supplement for Cattle Could Reduce Enteric Methane Emissions by 80%

    Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults

    Vitamin Angels’ Mother’s Day Donation Campaign Raises Awareness for Maternal and Child Nutrition

    Bioiberica Forays into Two New Health Areas
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Atlantia Clinical Trials

    Ecuadorian Rainforest

    KLK OLEO

    Verdure Sciences

    ESHA Research
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Atlantia Clinical Trials

    Ecuadorian Rainforest

    KLK OLEO

    Verdure Sciences

    ESHA Research
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Health E-Insights

    An Interview with John Siefert of STYR Labs

    He is responsible for strategy, development, and positioning of the STYR Personalized Nutrition as a Service platform.

    Related CONTENT
    • Baker Dillon Group LLC
    • An Interview with Holly Johnson, PhD, of AHPA
    • Jon Benninger Receives 2017 ABC Mark Blumenthal Herbal Community Builder Award
    • An Interview with Wilson Lau of Nuherbs
    • HPA-China Hosting Annual China Supplement Seminar
    By Sheldon Baker05.01.18
    Prior to STYR, he was president of the Global Health and Nutrition Network at Informa, where he was responsible for media brands and events in North America, Europe and Asia. Mr. Siefert was CEO of Virgo, LLC from 2010-2014. He also spent 15 years with United Business Media, where he was the senior vice president of the InformationWeek Business Technology Network.

     
    Health E-Insights: How is your company leading us to better health?
     
    Mr. Siefert: By aligning big data, in the form of 250,000 ranked peer reviewed articles, scientific papers and clinical studies, with user data like activity, hydration, food, sleep and more, the STYR app defines deficiencies in the user’s diet and makes food and supplement recommendations to create balance.
     
    Health E-Insights: You have a closed loop system. What is that?
     
    Mr. Siefert: As our Personalized Nutrition as a Service approach is based on machine learning, our app captures all a user’s data—food choices, water intake, sleep patterns, and more—to define an optimized nutritional program that can change month over month with the user; that data then turns into the multivitamin, protein, electrolyte, or functional foods the user can subscribe to and have delivered to their doorstep every month. 
     
    Health E-Insights: Describe your wearable devices that offer a road to enhanced health.
     
    Mr. Siefert: Though we are a software and app company, we do have hardware devices that sync directly to the app. Our SHYFT activity tracker captures steps, percent to goal, miles covered, and more. Our PHYSQ smart scale captures BMI, visceral fat, water composition, weight, and bone density. Our LIQYD connected sport bottle lets a user track their water throughout the day, with personalized hydration goals they can customize in the app. That said, our Personalized Nutrition as a Service platform is totally agnostic, so users can sync the app through any devices they choose to use, or through their Apple Health or Google Fit apps.
     
    Health E-Insights: What challenges do people who use your system encounter?
     
    Mr. Siefert: The biggest challenge for any user is making lifestyle changes, the STYR Personalized Nutrition as a Service platform is not based on point-in-time personalization, but on changes the user makes throughout their health and fitness journey. It all starts with the user setting their goals through our HDI Engine (which stands for How do I), like “How do I lose weight,” or “How do I start eating better?” Our app gives them three good ideas from in-app coaches, like registered dietitians, nutritionists, and world-class athletes. Those good ideas can be executed through the app to achieve the goals the user has set—but the user needs to commit to making those lifestyle changes, and we try to make it as easy as possible for them to do so.
     
    Health E-Insights: So technology has changed the supplement industry?
     
    Mr. Siefert: At STYR we think it is both science and technology that are changing the supplement industry—they really go hand in hand. For example, we have seen ingredients like curcumin scientifically researched and put through rigorous clinical trials to prove its anti-inflammatory value. Our approach is to leverage technology based on our devices and app to define where and how something like curcumin should be used in a formulation for our user based on their activity, hydration, food choices, and more. We are the first and only to take this approach of harnessing science and technology to create more optimized nutrition products.
     
    Health E-Insights: What is it going to take to reverse the obesity epidemic?
     
    Mr. Siefert: So why is there an obesity epidemic? Is it because unhealthy choices are cheaper than healthy choices, or is it because the majority of the population just doesn’t understand the macro- and micro-nutrient value of the foods they are eating, and impact of these nutrients on their body? We think it is a mashup of both. Therefore, we have pioneered the world’s first voice-activated food logging system, where a user can simply tell STYR what they have just eaten, and the app will deliver (in real time), the macro- and micro-nutrient value of the meal they just ate. Aligning this with RDVs, the user can see how balanced their diet is, and the app delivers healthy food recommendations based on deficiencies. This decentralization of nutrition intelligence will help combat the obesity epidemic because it exposes truth behind quick and cheap food, while celebrating the value of healthy choices.
     
    Health E-Insights: What are the top two metrics to which your company pays the closest attention?
     
    Mr. Siefert: We have multiple points of reference we capture through our platform including activity, hydration, geolocation, sleep, mood, food choices, weight, bone density, goal setting, and more to create our personalized nutrition recommendations, so it is hard to pick any two in a vacuum. That said, the two that carry the heaviest weight in our equation are food choices and activity, because they inextricably influence the other variables—like sleep or mood, for example.  
     
    Health E-Insights: And finally, can you predict to what heights this technology will lead us to 3-5 years from now?
     
    Mr. Siefert: As STYR introduces new innovations like DNA testing (Q3 2018), age- and condition-specific applications of the platform (GYFT Digital Pregnancy Companion Q3 2018) and new smart devices like blenders, we see our Personalized Nutrition as a Service platform becoming the standard by which everyone else will be judged. Imagine 3-5 years of understanding your macro- and micro-nutrient balance via food choices and how that aligns with your mood, sleep, activity, hydration, and more? Now consider the incredible research being done to understand the link between food and mental health. That information will transform lives—and it all starts with going beyond personalized nutrition as a point-in-time reference and considering it as an ongoing service delivered through science and technology. 


    Sheldon Baker is CEO of the Baker Dillon Group LLC and has created numerous nutraceutical marketing communications and public relations campaigns for many well-known companies and brands. For Health E-Insights interview consideration or public relations consulting, contact him at SBaker@BakerDillon.com.
    Related Searches
    • Nutrient
    • Nutrition
    • Research
    • Mental Health
    Related Knowledge Center
    • Dietary Supplements
    • Consumer Trends
    • Healthcare Trends
    Suggested For You
    Baker Dillon Group LLC Baker Dillon Group LLC
    An Interview with Holly Johnson, PhD, of AHPA An Interview with Holly Johnson, PhD, of AHPA
    Jon Benninger Receives 2017 ABC Mark Blumenthal Herbal Community Builder Award Jon Benninger Receives 2017 ABC Mark Blumenthal Herbal Community Builder Award
    An Interview with Wilson Lau of Nuherbs An Interview with Wilson Lau of Nuherbs
    HPA-China Hosting Annual China Supplement Seminar HPA-China Hosting Annual China Supplement Seminar
    Refreshing Ideas for Healthy Snacks & Nutrition Bars Refreshing Ideas for Healthy Snacks & Nutrition Bars
    An Interview with Tom Flannery of Vivion, Inc. An Interview with Tom Flannery of Vivion, Inc.
    An Interview with Sherry Wang of ingredientsonline.com An Interview with Sherry Wang of ingredientsonline.com
    Millennials Focus on Fresh, Fitness, and Flavor Millennials Focus on Fresh, Fitness, and Flavor
    An Interview with Shaun Ahuja of Nutracode An Interview with Shaun Ahuja of Nutracode

    Related Content

    • Baker Dillon Group LLC

      ...
      Sheldon Baker, Chief Executive Officer 11.05.21

    • Herbs & Botanicals
      An Interview with Holly Johnson, PhD, of AHPA

      An Interview with Holly Johnson, PhD, of AHPA

      Dr. Johnson is the chief science officer for the American Herbal Products Association (AHPA).
      By Sheldon Baker 04.02.18

    • Breaking News | Herbs & Botanicals | People News
      Jon Benninger Receives 2017 ABC Mark Blumenthal Herbal Community Builder Award

      Jon Benninger Receives 2017 ABC Mark Blumenthal Herbal Community Builder Award

      Award will be presented to Mr. Benninger at the 13th Annual ABC Botanical Celebration and Awards Ceremony in Anaheim, CA.
      03.01.18


    • Herbs & Botanicals
      An Interview with Wilson Lau of Nuherbs

      An Interview with Wilson Lau of Nuherbs

      Wilson Lau is vice president of Oakland, CA-based Nuherbs, an importer of organic and pharmacopeia grade Chinese herbs.
      By Sheldon Baker 03.01.18

    • HPA-China Hosting Annual China Supplement Seminar

      Free event will be held on Thursday, March 8, 9 to 11 am at the Anaheim Marriott in Platinum Ballroom 5.
      03.01.18

      Breaking News
      • GNC Adds Products from The Honest Company, Hers, and Womaness
      • NSF and SCNM’s School of Nutrition Collaborate on Master of Science Program
      • Walgreen’s Brand Vitamins and Supplements First to Carry UL Verified Mark
      • Tocotrienols May Aid Weight Loss and Cognitive Performance, Animal Study Finds
      • Leaven Essential to Launch Branded Botanical Extracts to Global Markets
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Aging in Place: Lifestyle Supplements Science-Based Solutions
      • Getting an Edge in Esports: Meeting Health & Nutrition Needs
      • Nutraceuticals for Men: Muscle Health and Performance Nutrition

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Walgreen’s Brand Vitamins and Supplements First to Carry UL Verified Mark
      Tocotrienols May Aid Weight Loss and Cognitive Performance, Animal Study Finds
      Leaven Essential to Launch Branded Botanical Extracts to Global Markets
      Coatings World

      Latest Breaking News From Coatings World

      PPG Launches HOMAX TEX>>PRO Texture System by PPG
      New Digital Solution from Interpon Helps Customers Bring Colors to Life
      What Are You Reading?
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Texas Medical Center Partners with Enterprise Ireland
      MMT Acquires Medical Production Technology Europe
      Avanos Recalls Cortrak*2 Over Potential Enteral Tube Misplacement
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Catalent Introduces UpTempo Virtuoso Platform
      Elicio Therapeutics Enters Clinical Supply Agreement with Regeneron
      Reaction Biology Expands Executive Leadership Team
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      A Look at Machine Gun Kelly's $30K Diamond Mani
      Doja Cat Rocks Glam Makeup & Nails at the Billboard Music Awards
      Maggie Q Launches Beauty Supplement
      Happi

      Latest Breaking News From Happi

      Thread Beauty Launches Vegan Lip Gloss Collection
      Lip Shimmer, Powder Sunscreen and Retinol Drive Latest Beauty Searches: Spate
      Menopause Brand Womaness Enters Ulta Beauty
      Ink World

      Latest Breaking News From Ink World

      INX to Highlight Color Perfection Program, INX University at GulfCan
      Kornit Hosts Kornit Fashion Week London 2022
      Zeller+Gmelin Launches UV-Curable and Water-Based Inkjet Inks
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Schreiner ProTech introduces new PCS solution for electric vehicle charging
      FTA and FFTA announce 2022-2023 board updates
      Bar Graphic and J&J Converting open US demo center
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Essity Wins Innovation Award at Interclean
      Weekly Recap: Ontex Confirms Possibility of Attindas Deal, Purell Launches New Wipes & More
      TSG Finishing Starts Modernization Project
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Denise Pedulla Appointed as Chief Legal Officer at Conformis
      ODT's Most-Read Stories This Week—May 14
      Steven Haddad Joins Extremity Medical as Chief Clinical Officer
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Google Cloud, Saule Technologies and Columbus Energy Begin Strategic Cooperation
      JDI Develops eLEAP, World’s First Maskless Deposition + Lithographic OLED
      Toppan Develops Temperature Logger Label for Long-Distance Transportation

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login