By Mark Florez, Product Manager, Clariant Healthcare Packaging04.02.18
In a few short years, Swisse Wellness (Melbourne, Australia) has become a leading global wellness brand with market presence in Australia, New Zealand, Singapore, U.K., U.S., Netherlands, Italy, and China. Many factors have contributed to the success of the Swisse brand, which was acquired by Health & Happiness International Holdings of Hong Kong for $1.7 billion in late 2015.
Swisse boasts a strong product pipeline and a portfolio of more than 200 innovative vitamins, sports nutrition, and skin care products that are manufactured in GMP-certified facilities and supported by a team of well-known brand ambassadors.
One key to Swisse’s enviable market position in China, where Swisse is a top online vitamin brand, is the willingness of many Chinese consumers to pay a premium for a trusted brand that delivers purity and authenticity in a market where low-quality or counterfeit goods remain common. But as demand, distribution, and retail exposure of Swisse products have grow
FREE SUBSCRIPTION
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
