By Ally Dai, Contributing Writer09.01.22
Ingestible beauty sales are surging in China. For example, Tmall Global reported a whopping 2,266% sales increase during the recent 618 Shopping Festival. Widely hailing the sector as one of the post-pandemic opportunities in personal care, most industry insiders attribute this booming category to two major factors: an increasingly clearer regulatory environment and burgeoning demand fueled by younger generations.
Since China’s over-arching New Food Safety Law was enacted in October 2015, the regulations on food products, including ingestible beauty, have been advancing steadily to ensure innovation and commercialization.
Under the current regulatory framework, food products are classified into two categories, ordinary food and special food, and the latter further into three subcategories: healthcare food, food for special medical purposes, and infant formula and baby food. These are subject to different regulatory measures with various levels of strictness.
Ingestible beauty (or beauty foods and supplements) in China actually encompasses two common terms: functional food and healthcare food. The former is indeed a vague marketing
Since China’s over-arching New Food Safety Law was enacted in October 2015, the regulations on food products, including ingestible beauty, have been advancing steadily to ensure innovation and commercialization.
Under the current regulatory framework, food products are classified into two categories, ordinary food and special food, and the latter further into three subcategories: healthcare food, food for special medical purposes, and infant formula and baby food. These are subject to different regulatory measures with various levels of strictness.
Ingestible beauty (or beauty foods and supplements) in China actually encompasses two common terms: functional food and healthcare food. The former is indeed a vague marketing
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