By Sean Moloughney, Editor06.02.17
Taste is an essential component of foods, beverages, and supplements for both consumers with discerning palates who live to eat, and those who simply eat to live.
There are a multitude of factors that affect how people perceive flavor from a sensory point of view, and understanding these elements will help companies when developing products, including fortified foods and ready-to-drink beverages.
“Consumers today are complex and sophisticated, said Luis Tanaka, technical director, North America, Canada-based Foodarom Group. “They may choose what they eat and drink based on many different criteria. For example, to mention a few: flavor, color, appearance, packaging, branding, marketing positioning, image, perception, mood, labeling, additives, serving size, price, availability, calories, health and nutritional claims, etc.”
The first elements, flavor and color, play enormous roles in influencing consumer preferences, according to Suzanne Johnson, vice president of research and development, Mother Murphy’s Laboratories, Inc., Greensbo
There are a multitude of factors that affect how people perceive flavor from a sensory point of view, and understanding these elements will help companies when developing products, including fortified foods and ready-to-drink beverages.
“Consumers today are complex and sophisticated, said Luis Tanaka, technical director, North America, Canada-based Foodarom Group. “They may choose what they eat and drink based on many different criteria. For example, to mention a few: flavor, color, appearance, packaging, branding, marketing positioning, image, perception, mood, labeling, additives, serving size, price, availability, calories, health and nutritional claims, etc.”
The first elements, flavor and color, play enormous roles in influencing consumer preferences, according to Suzanne Johnson, vice president of research and development, Mother Murphy’s Laboratories, Inc., Greensbo
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