By Ian Crook, Managing Editor, Nicholas Hall OTC Reports05.01.17
As the proportion of the global population over age 50 steadily increases, demand for solutions to the myriad of problems associated with old age also continues to rise. People in nearly every part of the world are living longer, but their chances of spending these later years in good health vary within and between countries.
With up to five decades of a person’s life after 50, the rapidly-growing market for healthy aging encompasses a broad demographic group—from those who recently entered their 50s and want to maintain their quality of life, stay fit and ward off illness, to the very elderly who may be managing long-term chronic illness and recurring health problems.
Healthy aging can be seen as the development and maintenance of optimal mental and physical well-being in older adults, encompassing exercise, good nutrition, regular health screenings, getting enough sleep, and participating in activities. To some people, healthy aging will mean being able to continue
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