Kim McQuilken, COO, Spend Management Experts09.08.16
Sustainable packaging has evolved from a “nice to have” to a “need to have” in today’s e-commerce-driven consumer market. Once considered a competitive advantage, the sustainable package is becoming more and more of a requirement driven by retailers, government regulations and public perception.
Global Trends & Influence
A survey from IPSOS, a market research company, found that 55% of people would pay more for eco-friendly packaging. Another survey from Stora Enso Packaging Solutions found that 59% of Millennials consider sustainable packaging to be important throughout the entire value chain. Additionally, four out of five Millennials consider packaging to be important when making purchasing decisions and 85% consider the packaging material a part of the brand experience, compared to 71% among non-Millennials. The survey also suggested that 44% of Millennials are willing to pay a premium for products with sustainable packaging.
In addition, a growing number of government regulations around the wor
Global Trends & Influence
A survey from IPSOS, a market research company, found that 55% of people would pay more for eco-friendly packaging. Another survey from Stora Enso Packaging Solutions found that 59% of Millennials consider sustainable packaging to be important throughout the entire value chain. Additionally, four out of five Millennials consider packaging to be important when making purchasing decisions and 85% consider the packaging material a part of the brand experience, compared to 71% among non-Millennials. The survey also suggested that 44% of Millennials are willing to pay a premium for products with sustainable packaging.
In addition, a growing number of government regulations around the wor
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