By Mike Montemarano, Associate Editor03.02.22
The lifestyle-oriented consumer now makes up the largest portion of the overall performance nutrition pie, according to experts who have noted an evolution in a market that appeals to more than only elite athletes.
Top market shifts include making products more convenient and experiential. This means appealing product formats, sustainable packaging and ingredients, clean/free-from qualities communicated on-pack, trust through third-party certification, and other ways to eliminate commitment barriers among the everyday consumer.
Haleigh Resetar, corporate communications specialist at SPINS, noted key trends influencing a market positioned for a major rebound following the pandemic shake-up.
“The performance nutrition market is actively growing with a 40% increase in growth compared to this time last year,” she said. “During the pandemic, consumers were taking a closer look at their health, and their emphasis on immune support translated into the pursuit of overall health and wellness. More shoppers are working from home, eliminating commutes that they are replacing with trips to their
Top market shifts include making products more convenient and experiential. This means appealing product formats, sustainable packaging and ingredients, clean/free-from qualities communicated on-pack, trust through third-party certification, and other ways to eliminate commitment barriers among the everyday consumer.
Haleigh Resetar, corporate communications specialist at SPINS, noted key trends influencing a market positioned for a major rebound following the pandemic shake-up.
“The performance nutrition market is actively growing with a 40% increase in growth compared to this time last year,” she said. “During the pandemic, consumers were taking a closer look at their health, and their emphasis on immune support translated into the pursuit of overall health and wellness. More shoppers are working from home, eliminating commutes that they are replacing with trips to their
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