• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    ‘Identifying the Elephant in the Room’: Confronting Controversial Topics

    Products Featuring Sustainability Claims Gain Greater Share of Consumer Spending

    PowerBar Maker Jennifer Maxwell Drums Up Organic Energy with JamBar Brand

    Economic Pressures Lead to Slower Growth in Dietary Supplement Industry

    Supporting Musculoskeletal Health: Tending to Muscles, Joints, and Bones
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    ABC Sustainable Herbs Program Releases Video on Regenerative Herb Farming in Costa Rica

    Activ’Inside Receives U.S. Patent for Saffron Extract

    Jiaherb Receives CITES Certification for Rhodiola Rosea

    Hyaluronic Acid Ingredient Linked to Antioxidant Benefits In Vitro

    Anita Johansen Appointed New CEO of Probi
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    ABC Sustainable Herbs Program Releases Video on Regenerative Herb Farming in Costa Rica

    Activ’Inside Receives U.S. Patent for Saffron Extract

    Jiaherb Receives CITES Certification for Rhodiola Rosea

    Anita Johansen Appointed New CEO of Probi

    Wiley Eliminates Outer Carton From Packaging to Reduce Waste
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Activ’Inside Receives U.S. Patent for Saffron Extract

    Jiaherb Receives CITES Certification for Rhodiola Rosea

    Hyaluronic Acid Ingredient Linked to Antioxidant Benefits In Vitro

    Anita Johansen Appointed New CEO of Probi

    ‘Identifying the Elephant in the Room’: Confronting Controversial Topics
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Activ’Inside Receives U.S. Patent for Saffron Extract

    Hyaluronic Acid Ingredient Linked to Antioxidant Benefits In Vitro

    Kemin Human Nutrition & Health Acquires Oral Health Ingredient

    Economic Pressures Lead to Slower Growth in Dietary Supplement Industry

    NPA: ‘Major Victory’ in Colorado After Amendment to Eating Disorder Bill
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Verdure Sciences

    Nutrition21, LLC

    KLK OLEO

    Xsto Solutions

    BGG Americas, Inc.
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Verdure Sciences

    Nutrition21, LLC

    KLK OLEO

    Xsto Solutions

    BGG Americas, Inc.
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Cereal Sales Continue to Slump

    Lux Research indicated yogurt and snacks have taken a bite out of cereal sales since 2011.

    Cereal Sales Continue to Slump
    The market has been shrinking overall since a 2011 peak of $8.5 billion.
    04.19.16
    Sales of ready-to-eat (RTE) breakfast cereals continue to plummet, with Lux Research, Boston, MA, attributing the significant downtrend to evolving consumer eating habits.
     
    The rate of growth of cereals began to slide in 2007, and the market has been shrinking overall since a 2011 peak of $8.5 billion, as a younger population embraces other alternatives. In 2014, when sales of breakfast cereals dropped for the fourth year in a row, yogurt sales exceeded $7 billion and snack bars topped $5.5 billion, revealing a generational shift.
     
    “The need for greater convenience, changing social mores, and an increasingly mobile workforce are changing the definition of breakfast,” said Joice Pranata, Lux research associate and lead author of the report titled, “Cereal Loses Crunch as Breakfast Alternatives Take Over.”
     
    “With the drive toward 'natural' and 'healthy' choices, there’s also greater opportunity for experimentation with new breakfast alternatives,” she added.
     
    Lux Research analysts studied emerging breakfast alternatives as cereals continue their steady decline. Among their findings:
     
    •   Demographic shifts causing market upheaval: Fundamental demographic shifts are part of changes in consumer choices. Declining birth rates and later marriages in western economies have eroded the base of the population pyramid. However, half of the consumers in the 2-11 age group have shifted away from traditional breakfast cereals.
     
    •   Over 7,000 snack bars in market: The sheer number snack bars on the market reflects the scale of the competition traditional cereal makers face. Cereal bars, fruit bars, granola or muesli bars, and energy and nutrition bars offer numerous choices to consumers. Sales of these bars have more than tripled from $1.8 billion in 2003 to over $5.5 billion in 2014.
     
    •   Yogurt sales are spurred by health concerns: Yogurt consumption in the U.S. has soared over the past decade, rising at an average of 6.1% annually from 2004 to 2015. Yogurt’s rise is driven by the nutritional platform it offers – as a source of protein and as a probiotic, with the ability to deliver other health functionalities such as vitamin K2 and omega-3 fatty acids.
    Related Searches
    • Probiotic
    • Nutritional
    • vitamin k2
    • Yogurt
    Related Knowledge Center
    • Functional Foods & Beverages
    • Fatty Acids
    Suggested For You
    FDA to Allow Vitamin D3 as Additive in Cereals, Grain-Based Bars FDA to Allow Vitamin D3 as Additive in Cereals, Grain-Based Bars
    BENEO Showcases New Faba Bean Ingredients BENEO Showcases New Faba Bean Ingredients
    Fiber Market Rising with Attention to Digestion, Gut Health Connection Fiber Market Rising with Attention to Digestion, Gut Health Connection
    Indulgent Flavors More Popular At Breakfast Time, Innova Market Insights Reports Indulgent Flavors More Popular At Breakfast Time, Innova Market Insights Reports
    Refined Grains Linked to Heart Attack Risk, Early Death Refined Grains Linked to Heart Attack Risk, Early Death
    Healthy Aging: Targeting Older Consumers Healthy Aging: Targeting Older Consumers
    Alternative Protein Demand Set to Double by 2024 Alternative Protein Demand Set to Double by 2024
    U.S. Supplement Use Remains Stable U.S. Supplement Use Remains Stable
    U.S. Yogurt Drink Sales Grew 62% In Five Years U.S. Yogurt Drink Sales Grew 62% In Five Years
    Rescue Launches Three New Products Under Rescue Plus Brand Rescue Launches Three New Products Under Rescue Plus Brand
    Liquid Breakfast Products Offer New Opportunities Liquid Breakfast Products Offer New Opportunities
    Keys to Success in Breakfast Foods: Nutrition & Convenience Keys to Success in Breakfast Foods: Nutrition & Convenience
    Active Food Packaging Helps Meet Clean Label Challenges Active Food Packaging Helps Meet Clean Label Challenges
    An Interview with Joshua Lane An Interview with Joshua Lane
    Proper Maternal Folate Level May Reduce Child Obesity Risk Proper Maternal Folate Level May Reduce Child Obesity Risk

    Related Breaking News

    • Breaking News | Functional Foods & Beverages | Industry & Market News | Regulations | Vitamins
      FDA to Allow Vitamin D3 as Additive in Cereals, Grain-Based Bars

      FDA to Allow Vitamin D3 as Additive in Cereals, Grain-Based Bars

      The agency made an amendment to allow for the addition of D3 in specific food categories.
      01.18.23

    • Proteins, Peptides, Amino Acids
      BENEO Showcases New Faba Bean Ingredients

      BENEO Showcases New Faba Bean Ingredients

      As a vegetal protein, the company’s faba bean protein concentrate can replace animal protein as well as soy protein in certain applications.
      07.11.22

    • Consumer Trends | Dietary Supplements | Digestive Health | Fiber & Carbohydrates | Functional Foods & Beverages | Healthcare Trends
      Fiber Market Rising with Attention to Digestion, Gut Health Connection

      Fiber Market Rising with Attention to Digestion, Gut Health Connection

      Recognizing that the microbiome has broad influence over health, fiber and prebiotics are gaining momentum.
      By Sean Moloughney, Editor 10.08.21


    • Breaking News | Consumer Trends | Dairy-Based Ingredients | Fiber & Carbohydrates | Flavors & Colors | Functional Foods & Beverages | Industry & Market News | Natural/Organic | Nutrition Bars & Snacks | Sweeteners | World Markets
      Indulgent Flavors More Popular At Breakfast Time, Innova Market Insights Reports

      Indulgent Flavors More Popular At Breakfast Time, Innova Market Insights Reports

      Flavors inspired by the bakery category once typically reserved for snacks and desserts are now seeing significant growth in a range of breakfast foods.
      Mike Montemarano, Associate Editor 05.19.21

    • Breaking News | Cardiovascular Health | Diabetes & Blood Sugar Management | Fiber & Carbohydrates | Functional Foods & Beverages | Medical Nutrition | Research | Research News
      Refined Grains Linked to Heart Attack Risk, Early Death

      Refined Grains Linked to Heart Attack Risk, Early Death

      A global study involving low, middle, and high-income countries revealed a significant association.
      Mike Montemarano, Associate Editor 02.26.21

    Loading, Please Wait..
    Trending
    • ConsumerLab Finds High Concentrations Of Arsenic In Cricket Protein Powder
    • Shiitake Mushroom Extract Appears Helpful In HPV Infections
    • HMB And Vitamin D Supplementation Linked To Reduction In Fat Stores
    • ACG Expands As Vantage Nutrition Acquires ComboCap And Its Dual-Chamber Capsule Technology
    • Jiaherb Receives CITES Certification For Rhodiola Rosea
    Breaking News
    • ABC Sustainable Herbs Program Releases Video on Regenerative Herb Farming in Costa Rica
    • Activ’Inside Receives U.S. Patent for Saffron Extract
    • Jiaherb Receives CITES Certification for Rhodiola Rosea
    • Hyaluronic Acid Ingredient Linked to Antioxidant Benefits In Vitro
    • Anita Johansen Appointed New CEO of Probi
    View Breaking News >
    CURRENT ISSUE

    March 2023

    • Supporting Musculoskeletal Health: Tending to Muscles, Joints, and Bones
    • Dosage and Delivery Innovations Help Manufacturers Meet Common Challenges
    • 2023 Contract Manufacturing Survey
    • Manufacturing Dietary Supplements in Economic Uncertainty
    • Beyond Antioxidants: The Power of Berries
    • A Paradigm Shift for Antioxidants?
    • Ayana Bio on Path to Scale Bioactives Derived from Plant Cell Cultures
    • Nuritas: Leveraging Artificial Intelligence to Speak the Language of Life
    • Dietary Supplement Quality Assurance Programs Critical to Natural Products Industry Success
    • Innovation in Nutraceuticals: Dose Forms and Application Science Help Meet Consumer Demand
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    ABC Sustainable Herbs Program Releases Video on Regenerative Herb Farming in Costa Rica
    Activ’Inside Receives U.S. Patent for Saffron Extract
    Jiaherb Receives CITES Certification for Rhodiola Rosea
    Coatings World

    Latest Breaking News From Coatings World

    BASF’s Monomers Division Receive ISCC+ Certification in Its Two Asian Production Sites
    Omya to Represent Songwon’s Coatings Portfolio in 4 South-Asian Countries
    Brenntag Commences Operations at Its New Site in Zhangjiagang, China
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MPO's Most-Read Stories This Week—April 1
    SoCalBio Mourns the Loss of CEO Ahmed Enany
    Tissium's COAPTIUM Connect Achieves Successful Nerve Repair in Australia
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Duke-Margolis Launches Drug Supply Chain Resilience, Advanced Manufacturing Consortium
    Galapagos, NovAliX Enter Integrated Drug Discovery Collaboration
    XOMA Acquires IXINITY Asset from Aptevo Therapeutics
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Venus Launches Dermaplaning Skincare Regimen
    Olberding Brand Family Updates Leadership Team and Expands Capabilities
    Rimmel London Chooses Maya Jama as the New Face of the Brand
    Happi

    Latest Breaking News From Happi

    Fenty Beauty Illuminates NYC Skyline to Introduce Hella Thicc Volumizing Mascara
    Huda Beauty Launches GloWish Bright Light Sheer Concealer
    Digging Into Dollar General's Beauty Expansion Plans
    Ink World

    Latest Breaking News From Ink World

    Ricoh Wins 2023 ENERGY STAR Partner of the Year Sustained Excellence Award from EPA
    Avery Dennison Implements Carbon Trust Footprinting Tool
    ACTEGA to Showcase Products and Solutions at Interpack 2023
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    PCMC names Windell McGill product launch manager
    Nominations sought for The Paper and Packaging Board's 2024 board seats
    CUPSZ chooses Mark Andy Evolution Series E5
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Windell McGill Joins PCMC
    Binder Unveils New Look, Website
    Michelman Achieves EcoVadis Rting
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ODT's Most-Read Stories This Week—April 1
    European Innovation Council Awards Grant for Brain-Computer Interface Tech
    Report: No Complications With OssDsign Catalyst Graft
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    India Awards Production Linked Incentives to First Solar’s India Facility
    onsemi Named to Barron’s 2023 List of 100 Most Sustainable Companies in the U.S.
    Michelman Earns 2023 EcoVadis Gold Sustainability Rating

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login