• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Researchers Develop New Global Estimate of Medicinal Plant Species and Conservation Status

    All Eyes on Vision Health

    Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health

    Vitamin D: A Fixture of Supplementation and Fortification

    Magnesium: An Essential Mineral with Many Forms and Functions
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients

    Vitamin D Supplementation Reduces Risk of Dynapenia

    Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits

    Multi-Strain Probiotic Improves Self-Reported Mood, Sleep, Serotonin Levels

    CRN Highlights 'Supplement to Savings' Report for National Heart Month
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients

    FDA Denies CBD Petitions, Cites Safety Concerns, Looks to Congress for New Regulatory Pathway

    Vitamin D Supplementation Reduces Risk of Dynapenia

    Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits

    Multi-Strain Probiotic Improves Self-Reported Mood, Sleep, Serotonin Levels
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients

    FDA Denies CBD Petitions, Cites Safety Concerns, Looks to Congress for New Regulatory Pathway

    Vitamin D Supplementation Reduces Risk of Dynapenia

    Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits

    Multi-Strain Probiotic Improves Self-Reported Mood, Sleep, Serotonin Levels
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients

    Vitamin D Supplementation Reduces Risk of Dynapenia

    Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits

    Multi-Strain Probiotic Improves Self-Reported Mood, Sleep, Serotonin Levels

    CRN Highlights 'Supplement to Savings' Report for National Heart Month
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Gencor

    Chenguang Biotech Group Co., Ltd.

    Xsto Solutions

    PhytoGaia Inc

    BGG Americas, Inc.
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Gencor

    Chenguang Biotech Group Co., Ltd.

    Xsto Solutions

    PhytoGaia Inc

    BGG Americas, Inc.
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    TrendSense

    Getting Ahead of the Curve: Women’s Health

    The varied needs of women offer unique entry points to many of the largest and fastest growing condition-specific markets.

    Getting Ahead of the Curve: Women’s Health
    Women are concerned about conditions that impact their ability to function every day.
    Related CONTENT
    • Vitamin D: A Fixture of Supplementation and Fortification
    • Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health
    • Euromonitor Reveals Top 10 Global Consumer Trends
    • Pharmactive Launches Kiwi Extract Designed to Improve Protein Absorption
    • Several Eating Patterns Linked to Lower Risk of Premature Death
    Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.05.02.16
    America’s 122 million women have long been the “go to” market when it comes to health. Women are more likely than men to take supplements, OTC drugs and prescription medications, manage their diet for health reasons, and take action to manage their weight. 

    According to Mintel’s Healthy Lifestyles U.S. report (October 2015), 33% of women describe their lifestyle as very healthy, 55% as somewhat healthy. Two-thirds of women now base how healthy they are by how they feel, rather than how they look.

    In 2015, 71% of U.S. women took dietary supplements. Seventy-one percent of female users took a multivitamin, 37% vitamin D, 32% calcium, 25% vitamin C and 18% B-vitamins/complex, according to the 2015 CRN Consumer Survey on Dietary Supplements. 

    Women are also more likely to take antioxidants, biotin, iron, probiotics/prebiotics, lutein and fiber supplements than men, according to the 2014 Gallup Study of the U.S. Market for Vitamins & Other Dietary Supplements.

    In mass channels, IRI reported that calcium supplement dollar sales fell 8.6%, while unit sales were down 9.8% for the year ending Nov. 22, 2015. Sales of bone health supplements are estimated to have reached $2 billion in 2015, up 3.4% according to Nutrition Business Journal (NBJ). 

    Choline, calcium, folic acid, magnesium and iron are among nutrient deficiencies demanding renewed attention. 

    Retaining mental sharpness and normal activities as they age are the top health concerns with six in 10 women very/extremely concerned; followed by bone health/strength 55%; eye health and tiredness/lack of energy each 54%; stress 52%; cancer and mental focus each 51%; back pain 50%; skin/appearance 49%; and weight 48%, per HealthFocus (2015). 

    Seven in 10 women think that their diet could be healthier, one in five a lot healthier, according to FMI’s 2015 U.S. Grocery Shoppers Trends. 

    Women are more likely to try vegetarian, gluten-free, dairy-free, lactose-free and raw dietary regimens than men, per FMI. Women are more likely to opt for the Weight Watchers, Atkins, Paleo or South Beach diet plans.

    Life Stage Marketing
    According to the Department of Health and Human Services (DHHS), the number of births in the U.S. reached 3.9 million in 2014, the highest level in recent years. Three-quarters of infants began life breast-feeding; 49% were breastfeeding at 6 months, up from 35% in 2010. In 2014, 1.6% of the population took a prenatal supplement; Hispanic women were the most likely to do so, per Packaged Facts’ 2014 Nutritional Supplements in the U.S. report. Pregnant women do not consume the Adequate Intake (AI) for choline, which may adversely affect fetal brain development (S. Zeisel, 2015); choline is not currently in many prenatal vitamin supplements.

    DHHS reported that the average age of menopause onset is 51, with a duration of 1.5-3 years. NBJ estimated sales of menopause supplements reached $515 million, up 3.6% in 2015. With Generation X only one-third the size of the Baby Boomer cohort, expect sales of menopause products to slow.

    However, a woman’s life expectancy is now 81.2 years; and with boomers now turning age 70, attention is quickly focusing on America’s 57 million post-menopausal women who are being confronted with two to three times the risk of heart disease/stroke, sarcopenia, mobility loss, memory issues, osteoporosis, and different later-life stage digestive conditions. 

    Market Potential
    Women’s health provides a unique point of entry to many of the largest and fastest growing nutraceutical condition-specific markets. According to Sloan Trend’s TrendSense model, stroke and atherosclerosis are two of the fastest growing condition-specific mega markets. Women are more likely to have high total and LDL cholesterol, high blood pressure, and a higher prevalence of stroke than men. One-third of women have undesirable blood plaque levels, according to the American Heart Association, AHA (2016).

    Women are more likely to suffer from arthritis than men, with the back, knees, hands and hips their top priority (Institute of Medicine, 2014). Meanwhile, 61% of women over age 50 have low bone mass and 16% have osteoporosis. Women account for 65% of all cases of age-related macular-degeneration (DHHS, 2014).

    Body composition is one of the fastest growing weight-related markets; 43.2 million women are obese and 77.7 million are overweight.



    Growth Potential
    • Cancer is the leading cause of death for women; age-adjusted deaths from stroke fell 34%, heart disease 31%, and cancer 14% over the past decade. Deaths from Alzheimer’s rose 8% (DHHS, 2014).
    • 55% of women are interested in foods/beverages that aid heart health; 51% burn fat/calories; 50% maintain bone, joint and muscle function with aging; 50% aid memory and/or sleep; and 49% boost immunity and/or energy (HealthFocus, 2015).
    • 42.7 million women are trying to lose weight; 17.6 million are trying to maintain weight (Packaged Facts, 2014). 
    • 41.7 million women (31.7%) have high blood pressure; 54.8 million (44.9%) cholesterol levels greater than 200 mg/dL; 38.6 million high LDL and 12.2 million low HDL cholesterol; 43.8 million are diagnosed with coronary vascular disease (AHA, 2016).
    • 10.6 million women have diagnosed diabetes, with 3 million undiagnosed; 34.4 million women are pre-diabetic (AHA, 2016).
    • No women, regardless of age, consume the Adequate Intake for choline. Eighty percent of post-menopausal women cannot synthesize choline and need food intake or choline supplements to prevent fatty liver and muscle damage—44% premenopausal women. Choline intake during pregnancy supports development of the memory center of the fetal brain with evidence of life-long effects on memory and academic performance (S. Zeisel, 2015).
    • In 2014, 52% of women exercised regularly, up 9.5% over the past five years, according to Packaged Facts (2015).
    • Women are much more likely to be clean-label advocates for both supplements and foods. No preservatives, artificial sweeteners, growth hormones, antibiotics or GMOs are significantly more important to women than men (Gallup, 2015). 
    • Sales of hair/skin/nails supplements topped $884 million in 2015, up 6%; anti-aging supplements $462 million, up 9% (NBJ).
    • Hispanic women are 67% more likely to buy supplements targeting menopause than women in general; 56% for women’s health, and 30% prenatal supplements (Gallup, 2013). 
    • 43% of women age 65 and over use prescription medication for cholesterol; 23% high blood pressure, and 18% diabetes medications; 21% age 45-64 use lipid lowering drugs, 19% sex hormones, and 15% antidepressants (DHHS, 2014).
    • Women are 33% more likely to visit a doctor then men; 33% of physicians recommend calcium supplements (DHHS, 2014).
    Functional Foods
    Four in 10 women are very concerned about the nutrient content of their food (FMI, 2015). Nine in 10 women think fortified foods are a convenient way to get their nutrients (Gallup, 2014). Calories, sugar, total fat, protein and sodium are the most important label information for women (Packaged Facts, Functional Foods, 2015).

    Women age 55 and over are second only to those aged 18-34 as heavy nutrition bar users (Packaged Facts, Nutrition & Cereal Bars in the U.S., 2015). Over one-quarter of women use sports beverages; 11% energy drinks or shots. Women are most likely to buy any diet food, according to Packaged Facts. 

    Dietary Supplements
    Women are increasingly concerned about conditions that impact their ability to function every day (e.g., stress, tiredness, muscle/joint pain, mental alertness), according to HealthFocus (2015). They are most likely to take a supplement for general wellness, to fill nutrient gaps, for bone health, healthy aging, immunity and energy (CRN, 2015). Women are also more likely than men to use weight loss supplements. Post-menopausal women have long been an overlooked but lucrative market for supplements.


    Dr. A. Elizabeth Sloan and Dr. Catherine Adams Hutt are president and chief scientific and regulatory officer, respectively, of Sloan Trends, Inc., Escondido, CA, a 20-year-old consulting firm that offers trend interpretation/predictions; identifies emerging high potential opportunities; and provides strategic counsel on issues and regulatory claims guidance for food/beverage, supplement and pharmaceutical marketers. For more information: E-mail: lizsloan@sloantrend.com; Website: www.sloantrend.com.
    Related Searches
    • Multivitamin
    • Sweeteners
    • Diabetes
    • Nutrition Bar
    Related Knowledge Center
    • Sweeteners
    • Cardiovascular Health
    • Diabetes & Blood Sugar Management
    Suggested For You
    Vitamin D: A Fixture of Supplementation and Fortification Vitamin D: A Fixture of Supplementation and Fortification
    Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health
    Euromonitor Reveals Top 10 Global Consumer Trends Euromonitor Reveals Top 10 Global Consumer Trends
    Pharmactive Launches Kiwi Extract Designed to Improve Protein Absorption Pharmactive Launches Kiwi Extract Designed to Improve Protein Absorption
    Several Eating Patterns Linked to Lower Risk of Premature Death Several Eating Patterns Linked to Lower Risk of Premature Death
    Open Book Extracts and Purissima Announce Study on Cannabinoids and Menstrual Pain Open Book Extracts and Purissima Announce Study on Cannabinoids and Menstrual Pain
    Kerry Appoints Bruce Brown as VP of Supplements in North America Kerry Appoints Bruce Brown as VP of Supplements in North America
    Top Trends in CBD: 2022 Market Year in Review Top Trends in CBD: 2022 Market Year in Review
    Personalized Nutrition: A Steep Learning Curve for the Dietary Supplement Market Personalized Nutrition: A Steep Learning Curve for the Dietary Supplement Market
    Customizing Sports Nutrition for Male & Female Athletes Customizing Sports Nutrition for Male & Female Athletes
    Novozymes and Chr. Hansen Enter Merger Agreement Novozymes and Chr. Hansen Enter Merger Agreement
    Nutrition Innovation Nutrition Innovation
    Pomegranate Extract Evidenced to Benefit Gut and Skin Microbiota Pomegranate Extract Evidenced to Benefit Gut and Skin Microbiota
    Ultra-Processed Foods May Cause Cognitive Decline Ultra-Processed Foods May Cause Cognitive Decline
     High Vitamin K Intake Linked to Reduced Bone Fracture Risk High Vitamin K Intake Linked to Reduced Bone Fracture Risk

    Related Features

    • Bone & Joint Health | Delivery & Dosage Technologies | Dietary Supplements | Immune Function | Research | Vitamins
      Vitamin D: A Fixture of Supplementation and Fortification

      Vitamin D: A Fixture of Supplementation and Fortification

      The most widely-supplemented nutrient continues to prevail in large-scale studies on immunity, healthy aging, and more.
      By Mike Montemarano, Associate Editor 01.20.23

    • Bone & Joint Health | Cardiovascular Health | Dietary Supplements | Healthcare Trends | Research | Vitamins
      Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health

      Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health

      Clinical research is revealing overlooked health benefits of the micronutrient.
      By Mike Montemarano, Associate Editor 01.20.23

    • Breaking News | Consumer Trends | Healthcare Trends | Industry & Market News | World Markets
      Euromonitor Reveals Top 10 Global Consumer Trends

      Euromonitor Reveals Top 10 Global Consumer Trends

      Several new factors will have a strong influence on purchasing behaviors as consumers cope with ongoing challenges, according to the company.
      01.19.23


    • Breaking News | Dietary Supplements | Digestive Health | Functional Foods & Beverages | Herbs & Botanicals | Supplier News
      Pharmactive Launches Kiwi Extract Designed to Improve Protein Absorption

      Pharmactive Launches Kiwi Extract Designed to Improve Protein Absorption

      The botanical ingredient is suitable for athletes, vegans, and aging populations at risk of muscle loss.
      01.17.23

    • Cardiovascular Health | Healthcare Trends | Healthy Aging | Medical Nutrition
      Several Eating Patterns Linked to Lower Risk of Premature Death

      Several Eating Patterns Linked to Lower Risk of Premature Death

      In a study analyzing data from over 119,000 participants, adherence to four specific diets lowered premature death rates significantly.
      01.12.23

    Loading, Please Wait..
    Trending
    • NOW Switches To Bottles Made From 100% Post-Consumer Recycled Resin
    • Shiitake Mushroom Extract Appears Helpful In HPV Infections
    • The Functional Chocolate Company Launches Painfree Chocolate
    Breaking News
    • Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients
    • Vitamin D Supplementation Reduces Risk of Dynapenia
    • Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits
    • Multi-Strain Probiotic Improves Self-Reported Mood, Sleep, Serotonin Levels
    • CRN Highlights 'Supplement to Savings' Report for National Heart Month
    View Breaking News >
    CURRENT ISSUE

    Jan/Feb 2023

    • Healthy, Clean Label Snacks and Nutrition Bars Help Fill Nutrient Gap Cleaved By Modern Lifestyles
    • Magnesium: An Essential Mineral with Many Forms and Functions
    • Vitamin D: A Fixture of Supplementation and Fortification
    • Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health
    • All Eyes on Vision Health
    • Researchers Develop New Global Estimate of Medicinal Plant Species and Conservation Status
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients
    Vitamin D Supplementation Reduces Risk of Dynapenia
    Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits
    Coatings World

    Latest Breaking News From Coatings World

    Epoxytec Announces New Website Launch
    Paints and Coatings Market Worth $212B by 2026: MarketsandMarkets
    Axalta Releases Fourth Quarter and Full Year 2022 Results
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    BMP Medical Expands Sterling, Massachusetts Facility
    Abbott's Proclaim XR SCS OK'ed for Diabetic Neuropathy
    Environmental Sustainability Becoming Increasingly Important to Medtech Industry
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Pasithea Signs CMC Development and Manufacturing Agreement
    Experic Expands Analytical Capabilities and Facilities
    List Labs Expands Manufacturing Capacity
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Haircare Brand Uncle Funky’s Daughter Announces Retail Expansion
    TRESemmé Introduces New Pro Infusion Collection
    Walgreens Boots Alliance Shares 2022 ESG Report
    Happi

    Latest Breaking News From Happi

    KimChi Beauty Launches Spinning Hearts Love 02 Ahead of Valentine’s Day
    Dark & Lovely Names Actress Meagan Good Brand Ambassador
    Natural Household Care Company Tru Earth Adds Dishwasher Detergent Tablets
    Ink World

    Latest Breaking News From Ink World

    Xerox Releases 4Q, Full-Year 2022 Results
    Electronics For Imaging Names Frank Pennisi as CEO
    Fiery to Separate from EFI, Remain Wholly-Owned by Siris
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    EFI appoints Frank Pennisi CEO, Fiery now an independent business
    Bobst boosts senior sales team with Keith Nagle
    Penmar Industries adds Screen Truepress Jet L350UV SAI digital press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Essity’s Sales Grow
    Thinx to Pay up to $5 million to Settle Class Action Suit
    Typar Highlighting New Building Innovations
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Orthofix Launches the Mariner Deformity System
    Tyber Medical Hires 2 New Execs
    Miach Ortho Raises $40M in Series B Funding
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Smart Devices with Privacy Focus Have More Consumer Appeal
    Siman Group Partners with SML to Unlock Full Retail Potential with RFID
    Brewer Science Presents Optics Integration Solutions at SPIE Photonics West

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login