Mr. Hanson is the founder and owner of NutraInsights.com, an online content site dedicated to providing primary and secondary research reports on the global nutrition industry. Mr. Hanson is also the CEO and owner of GRIP IDEAS, a marketing, branding and business development consultancy focused in the nutrition industry.
With nearly 20 years of successful marketing and management experience, he has served leading brands in the nutrition industry such as FloraGLO Lutein, Ester-C and MEG-3. Prior to starting his consultancy, Mr. Hanson was worldwide marketing vice president for Kemin, a global manufacturer of health ingredients. Among its brands is FloraGLO Lutein, the only ingredient brand to have its logo on the Centrum and Centrum Silver packaging.
Based on his distinctive approach to marketing, Mr. Hanson has presented at a number of the nutrition industry's leading conferences as well as conferences on effective branding. Mr. Hanson has written a number of published articles focused on marketing, branding and international business.