Sean Moloughney, Editor07.31.15
Consumer interest in “clean labels” is increasing in the U.S., driven by general distrust of processed foods, desire for transparency, and increasing interest in healthfulness of the diet, according to A. Elizabeth Sloan, PhD, president of Sloan Trends Inc., Escondido, CA, who presented on the topic at the IFT Annual in Meeting in Chicago in July.
Clean label interest is closely linked with trends for natural, organic, local and sustainable, she noted. It is also tied to a small but emerging interest in an anti-inflammatory diet.
A Complicated Topic
While clean label has become a top trend in the natural products industry, there is no legal definition, and about half of consumers have never heard of the term, Dr. Sloan said.
“Clean label is a very complicated consumer topic,” she said. “It is not a consumer buzz word; about half of consumers have never heard of it.” Specifically, 47% have never heard the term, and 32% have heard it but don&
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