Lisa Olivo, Associate Editor01.05.15
Mainstays in the nutraceuticals market, minerals deliver clinically backed solutions for consumers looking to safeguard their health.
Gameil Fouad, PhD, president of Biotron Laboratories, Inc., Centerville, UT, referred to minerals as “the bedrock of the supplement industry,” and predicted the category will remain robust in the future.
“Minerals are nutritionally essential and must come from the diet as they cannot be produced by the body from other basic building blocks,” he explained. “Similarly, for some minerals—like calcium and magnesium—achieving the recommended intakes from diet alone is difficult for many individuals.”
The Council for Responsible Nutrition’s 2014 Consumer Survey on Dietary Supplements found the vitamins and minerals segment was the highest performing supplement category, compared to specialty supplements, herbs/botanicals and sports nutrition/weight management. According to the survey, 98% of Baby Boomers who use supplements reported taking vitamins and minerals; 95% of Generation Y, 95% of Generation X and 97% of Elder users also reported vitamin and mine
Gameil Fouad, PhD, president of Biotron Laboratories, Inc., Centerville, UT, referred to minerals as “the bedrock of the supplement industry,” and predicted the category will remain robust in the future.
“Minerals are nutritionally essential and must come from the diet as they cannot be produced by the body from other basic building blocks,” he explained. “Similarly, for some minerals—like calcium and magnesium—achieving the recommended intakes from diet alone is difficult for many individuals.”
The Council for Responsible Nutrition’s 2014 Consumer Survey on Dietary Supplements found the vitamins and minerals segment was the highest performing supplement category, compared to specialty supplements, herbs/botanicals and sports nutrition/weight management. According to the survey, 98% of Baby Boomers who use supplements reported taking vitamins and minerals; 95% of Generation Y, 95% of Generation X and 97% of Elder users also reported vitamin and mine
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