• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges

    Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention

    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

    Tapping Functional Beverages to Meet Modern Wellness Needs

    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    CRN Announces New Staff Appointments

    Food Supplements Europe: Most Consumers Use Dietary Supplements Safely

    True Westfjords Launches Dropi Cod Liver Oil Tonic

    Alkemist Labs Warns About Missing Components to Pesticide Testing

    Boswellia and Bengal Quince Fruit Extract Blend Linked to Respiratory Benefits
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    True Westfjords Launches Dropi Cod Liver Oil Tonic

    Alkemist Labs Warns About Missing Components to Pesticide Testing

    Boswellia and Bengal Quince Fruit Extract Blend Linked to Respiratory Benefits

    Largest Cannabinoids Trial to Date Yields Positive Findings on Pain Management

    Kensing Acquires Vitae Naturals
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    CRN Announces New Staff Appointments

    Food Supplements Europe: Most Consumers Use Dietary Supplements Safely

    True Westfjords Launches Dropi Cod Liver Oil Tonic

    ODSP Director Cara Welch Discusses Agency Priorities

    Alkemist Labs Warns About Missing Components to Pesticide Testing
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Boswellia and Bengal Quince Fruit Extract Blend Linked to Respiratory Benefits

    Younger Consumers Drive Growing Demand for Ingestible Beauty and Skin Care Products

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Botanic Healthcare LLC

    Bioactive Resources

    Xsto Solutions

    PhytoGaia Inc

    Bioenergy Life Science, Inc. (BLS)
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Botanic Healthcare LLC

    Bioactive Resources

    Xsto Solutions

    PhytoGaia Inc

    Bioenergy Life Science, Inc. (BLS)
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Industry News

    On-Trend Products Defying Economic Downturn

    ...

    Related CONTENT
    • Innova Market Insights: Consumers Prioritize Health of Planet Over Population
    • Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    • Roquette Launches Nutralys Rice Protein
    • FrieslandCampina Ingredients Launches High-Purity Prebiotic Fiber
    • Vitafoods Europe 2022 Attendance Returns to 2019 Level
    07.01.11
    According to Netherlands-based Innova Market Insights, new food products with an ethical or premium positioning are on the rise despite the difficult economic situation. New data show that consumers, while pinching pennies elsewhere, are readily snatching up value-added products positioned on ethical platforms.

    As a percentage of total U.S. launches, new food products with an ethical positioning grew from more than 3% in 2008 to 6% of introductions tracked in the first quarter of 2011. This paradigm shift comes as the wellness category is blurring to encompass new areas not typically considered as health and nutrition, such as “minimally processed,” “locally sourced” and “sustainable” and appealing to a more “responsible” American consumer increasingly concerned about the environment and sustainability.

    The U.S. market accounted for 25% of all new global products tracked with a “FairTrade” positioning (Apr 10-Mar 11), with an explosion in launch activity in the past two years. Innova Market Insights reported a doubling in tracked U.S. launches with the typically higher-priced “FairTrade” positioning from 2008 to 2010, the worst years of the current economic collapse.

    “Consumers believe that products manufactured with more respect toward animal or human welfare and the environment are worth the extra charge,” said Lu Ann Williams, head of research at Innova Market Insights. “This, in turn, led to a surge in third-party certification from organizations such as FairTrade, Rainforest Alliance Certified and the Marine Stewardship Council.”

    “Manufacturers must meet the demands of third party certifiers in order to capitalize on this growing trend and boost their brand image,” Ms. Williams added. This means creating minimally processed foods, with an eye on agricultural practices and sustainable ingredient sourcing.

    Also flying in the face of the soft economy is the “premium” trend. An Innova Market Insights scan of new launches found that 14% of new products tracked during the first quarter of 2011 had a premium positioning, compared to 10.5% in 2010 and up from more than 8% in 2008 when the economic crisis began. These statistics indicate consumers are willing to indulge, even—or perhaps especially—in times of financial woe.

    “Recent product launch activity reveals that U.S. manufacturers are not giving up on premium products, despite the uncertain recovery,” Ms. Williams explained. “Instead, they are aiming to meet the demand for added-value encompassing better quality and offering consumers a momentary escape in stressful times.” She concludes that this trend will pressure stagnant brands to innovate.
    Related Searches
    • Sustainability
    • Research
    • Nutrition
    • Health
    Suggested For You
    Innova Market Insights: Consumers Prioritize Health of Planet Over Population Innova Market Insights: Consumers Prioritize Health of Planet Over Population
    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    Roquette Launches Nutralys Rice Protein Roquette Launches Nutralys Rice Protein
    FrieslandCampina Ingredients Launches High-Purity Prebiotic Fiber FrieslandCampina Ingredients Launches High-Purity Prebiotic Fiber
    Vitafoods Europe 2022 Attendance Returns to 2019 Level Vitafoods Europe 2022 Attendance Returns to 2019 Level
    Blue California: Delivering Sustainable, Evidence-Based Solutions for a Healthy Mind and Body Blue California: Delivering Sustainable, Evidence-Based Solutions for a Healthy Mind and Body
    Pharmactive Biotech Launches Aged Black Garlic Gummy Ingredient Pharmactive Biotech Launches Aged Black Garlic Gummy Ingredient
    Arla Foods Ingredients Positions to Support Organic Infant Formula Arla Foods Ingredients Positions to Support Organic Infant Formula
    FrieslandCampina Ingredients Discusses 2022 Trends FrieslandCampina Ingredients Discusses 2022 Trends
    Snacks and Nutrition Bars Remain Key Part of Consumer Lifestyles Snacks and Nutrition Bars Remain Key Part of Consumer Lifestyles
    Take Caution: Top Nutraceutical Trends to Reassess in 2022 Take Caution: Top Nutraceutical Trends to Reassess in 2022
    Heart Health Dietary Supplement Market Influences & Opportunities Heart Health Dietary Supplement Market Influences & Opportunities
    What Consumer Health Trends Will Last in the Modern Nutraceuticals Market? What Consumer Health Trends Will Last in the Modern Nutraceuticals Market?
    Choice and Price are the Leading Drivers of Plant-Based Food Growth, Innova Reports Choice and Price are the Leading Drivers of Plant-Based Food Growth, Innova Reports
    Innova Market Insights’ Top 2022 Trend: ‘Shared Planet’ Innova Market Insights’ Top 2022 Trend: ‘Shared Planet’

    Related Breaking News

    • Breaking News | Consumer Trends | Industry & Market News
      Innova Market Insights: Consumers Prioritize Health of Planet Over Population

      Innova Market Insights: Consumers Prioritize Health of Planet Over Population

      This is the first time sustainability eclipsed all other consumer concerns in the company’s Top 10 Trends survey.
      07.05.22

    • Breaking News | Dietary Supplements | Functional Foods & Beverages | Industry & Market News | World Markets
      Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected

      Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected

      The in-person/online hybrid event is slated for Dec. 6-8.
      06.27.22

    • Breaking News | Functional Foods & Beverages | Proteins, Peptides, Amino Acids | Supplier News
      Roquette Launches Nutralys Rice Protein

      Roquette Launches Nutralys Rice Protein

      The company extended its plant protein range to cover additional territory in the alternative proteins space.
      06.23.22


    • Breaking News | Delivery & Dosage Technologies | Dietary Supplements | Digestive Health | Probiotics & Prebiotics | Supplier News
      FrieslandCampina Ingredients Launches High-Purity Prebiotic Fiber

      FrieslandCampina Ingredients Launches High-Purity Prebiotic Fiber

      The latest product in the Biotis profile contains 90% galacto-oligosaccharides.
      06.08.22

    • Breaking News | Consumer Trends | Healthcare Trends | Industry & Market News | World Markets
      Vitafoods Europe 2022 Attendance Returns to 2019 Level

      Vitafoods Europe 2022 Attendance Returns to 2019 Level

      This year's installation of the event brought in over 15,000 participants from 130 countries.
      05.23.22

    Loading, Please Wait..
    Trending
    • High Blood DHA Levels Linked To 49% Reduced Risk Of Alzheimer’s
    • CoQ10 And Royal Jelly Supplementation May Improve High Intensity Exercise
    • Oregon Files Lawsuit Against GNC
    • First Day Life Shuts Down Children's Behavioral, Cognitive Health Claims Following Challenge
    • Olive/Pomegranate Extract May Improve Dyslipidemia
    Breaking News
    • CRN Announces New Staff Appointments
    • Food Supplements Europe: Most Consumers Use Dietary Supplements Safely
    • True Westfjords Launches Dropi Cod Liver Oil Tonic
    • Alkemist Labs Warns About Missing Components to Pesticide Testing
    • Boswellia and Bengal Quince Fruit Extract Blend Linked to Respiratory Benefits
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Tapping Functional Beverages to Meet Modern Wellness Needs
    • Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    • Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges
    • Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    CRN Announces New Staff Appointments
    Food Supplements Europe: Most Consumers Use Dietary Supplements Safely
    True Westfjords Launches Dropi Cod Liver Oil Tonic
    Coatings World

    Latest Breaking News From Coatings World

    Advanced Polymer Coatings Inks Ten Tanker deal with Turkey’s Chemfleet
    Heubach Launches Expanded Colanyl 500 range for Vibrant Orange Colors
    The ChemQuest Group Launches New Website
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Therapeutic Respiratory Devices Market to Top $58 Billion
    Getinge Completes Purchase of Fluoptics SAS
    InBody Expands Blood Pressure Line
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Evotec, Boehringer Ingelheim and BioMérieux Form Joint Venture
    Qualigen, Hande Sciences Partner to Scale-Up Mfg. for IND-Enabling Studies
    KBI Biopharma, Selexis Open State-of-the-Art Facility in Geneva
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Summer Camp Launches Line of Safe & Effective Sun Care Products
    Ameripen’s Dan Felton Voices Concerns About California Senate Bill 54
    Arkay Receives Platinum Rating in EcoVadis CSR Assessment
    Happi

    Latest Breaking News From Happi

    Azelis Signs Distribution Agreement with Seqens Advanced Cosmetics
    Talc-Free Eyeshadow Debuts from Kevyn Aucoin Beauty
    Jojoba Desert Achieves EcoVadis Gold Medal
    Ink World

    Latest Breaking News From Ink World

    Two ProAmpac Facilities Receive Key ISO Certifications
    BASF Venture Capital Invests in Climentum Capital’s First Fund
    JNS-SmithChem Acquires Tampa-Based Gulf Coast Chemical
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Paper Resources rebrands as Pri+
    Rotocon debuts new logo
    Mark Andy to showcase digital transformation at Labelexpo ​​​​​​
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Paper Excellence Group to Buy Resolute Forest Products
    Rose Baby Diaper Brand to Be Available in U.S.
    SWM, Neenah Complete Merger of Equals
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Stimwave, Aspen Medical Partnering on Wearable Pain Management Solutions
    Enovis Buys Insight Medical Systems, a Surgical Guidance Firm
    No Revisions, Few Complications for Exactech's Total Ankle System
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Veridos Acquires Valid’s US Identity Solutions Business
    First Solar Completes Sale of Japan Project Development Platform to PAG Real Assets
    NREL Scientists Explore How to Make PV Even Greener

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login