02.13.23
Ingredient supplier Nexira reported that its ingredient Serenzo, a sweet orange essential oil encapsulated in acacia gum, was linked to significant improvements in subjective feelings of stress in an observational study involving 134 participants.
Over the course of six weeks, participants took a daily dose of Serenzo and were assessed using psychological questionnaires and a psychological marker.
According to those self-reported results, Serenzo supplementation resulted in a 50% reduction of subjective feelings of stress, and a 53% reduction of global stress, as measured through the normative questionnaire, Nexira reports. Additionally, Serenzo supplementation has been linked to significant improvements in PASS-10 questionnaires, which assesses mental load and task management.
Mental Wellbeing is a Top Priority
Nexira reports that the influence the COVID-19 pandemic had on the popularity of mood and brain health supplements is lasting, and the company anticipates that consumer attitudes related to happiness, mental load, tiredness, and sleeping issues will continue to drive the need for innovation.
Citing Innova Market Insights, Nexira noted that 53% of global consumers have taken action to improve their physical well-being, while 44% said the same about their emotional well-being over the past year. Meanwhile, according to FMCG Gurus, 46% of consumers have plans to improve their mental well-being over the next 12 months.
New Brand Strategy
The new study findings come on the heels of Nexira’s recent appointment of Leslie Lannebere as marketing manager. She has rebranded the company’s range of ingredients into four categories: fit and strong (sports nutrition, joint health, energy, weight management); women and care (urinary health and beauty from within); mood and balance (mood and brand support, cardiovascular health, sexual health); and biotics and protect (digestive health and immunity).
“The objective was to communicate the values and the identify of Nexira Health through key visuals,” said Lannebere. “She is very proud to unveil the new visual identity, a bold and agile positioning that drives positive energy and makes no compromise on scientific substantiation and robust proof of evidence.”
Over the course of six weeks, participants took a daily dose of Serenzo and were assessed using psychological questionnaires and a psychological marker.
According to those self-reported results, Serenzo supplementation resulted in a 50% reduction of subjective feelings of stress, and a 53% reduction of global stress, as measured through the normative questionnaire, Nexira reports. Additionally, Serenzo supplementation has been linked to significant improvements in PASS-10 questionnaires, which assesses mental load and task management.
Mental Wellbeing is a Top Priority
Nexira reports that the influence the COVID-19 pandemic had on the popularity of mood and brain health supplements is lasting, and the company anticipates that consumer attitudes related to happiness, mental load, tiredness, and sleeping issues will continue to drive the need for innovation.
Citing Innova Market Insights, Nexira noted that 53% of global consumers have taken action to improve their physical well-being, while 44% said the same about their emotional well-being over the past year. Meanwhile, according to FMCG Gurus, 46% of consumers have plans to improve their mental well-being over the next 12 months.
New Brand Strategy
The new study findings come on the heels of Nexira’s recent appointment of Leslie Lannebere as marketing manager. She has rebranded the company’s range of ingredients into four categories: fit and strong (sports nutrition, joint health, energy, weight management); women and care (urinary health and beauty from within); mood and balance (mood and brand support, cardiovascular health, sexual health); and biotics and protect (digestive health and immunity).
“The objective was to communicate the values and the identify of Nexira Health through key visuals,” said Lannebere. “She is very proud to unveil the new visual identity, a bold and agile positioning that drives positive energy and makes no compromise on scientific substantiation and robust proof of evidence.”
