Sean Moloughney, Associate Editor06.01.11
As consumer awareness of periodontal diseases heightens, and the desire for brighter, whiter teeth begins well before the Boomer years, the market for oral care products continues to develop into an attractive category.
A 2010 report from Mintel International estimated the U.S. oral care market at about $3.4 billion. However, the recession kept sales growth and new product introductions in check. Mintel noted that since 2007 the category has remained essentially flat, as many oral care consumers have trimmed back on expenditures. In addition, private label market share has risen in recent years.
Toothpaste represents 38% of total sales (about $1.3 billion), nearly twice as much as the next largest segment, according to Mintel. “With nearly universal penetration, upward momentum has proven elusive,” the report added.
However, U.S. sales of toothpaste and bleaching/whitening products reached nearly $1.6 billion for the 52 weeks ending April 17, 2011, representing more than
FREE SUBSCRIPTION
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
