Sean Moloughney01.03.11
As nutraceutical products compete for shelf space, new delivery systems can offer a point of differentiation while also improving a product’s efficacy and appealing to a broader group of consumers who can’t or won’t swallow tablets and capsules.
With improved science and technology, delivery formats have evolved to meet the growing demands of people who want good-tasting, convenient products that coincide with their current lifestyles.
As a result, manufacturers continue to launch a variety of foods and beverages fortified with health ingredients like omega 3s and probiotics, as well as dietary supplements available in formats that include chews, lozenges, gums, gummies, effervescent formulas, thin film strips, shots and gels, among others.
Omega 3s
With sales of omega 3 products at an all-time high, alongside recognition that the Western diet is generally deficient in these essential fatty acids, consumers will continue to see new products in varying formats, beyond traditional soft gels.
Manufacturers and product developers have faced numerous obst
With improved science and technology, delivery formats have evolved to meet the growing demands of people who want good-tasting, convenient products that coincide with their current lifestyles.
As a result, manufacturers continue to launch a variety of foods and beverages fortified with health ingredients like omega 3s and probiotics, as well as dietary supplements available in formats that include chews, lozenges, gums, gummies, effervescent formulas, thin film strips, shots and gels, among others.
Omega 3s
With sales of omega 3 products at an all-time high, alongside recognition that the Western diet is generally deficient in these essential fatty acids, consumers will continue to see new products in varying formats, beyond traditional soft gels.
Manufacturers and product developers have faced numerous obst
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