Lisa Olivo, Associate Editor11.03.14
With the dietary supplement industry swaying more consumers than ever to invest in products aimed at improving their health, many informed and demanding shoppers are making purchasing decisions based on product format, convenience and effectiveness. Products developed for different consumer markets elicit specific demands for form and function, which shape how manufacturers package and formulate their products.
With a variety of classic and new delivery systems—ranging from capsules, powders and soft gels to gummies, melts, effervescents and more—nutraceutical producers and supplement users have an array of formats available to them.
Yet, while product design may be a key motivator for some, above all consumers want their supplements to work. The most successful formats should enable nutrients to be readily available for the body to absorb and utilize.
Novel Formats
Though there are numerous delivery systems available today, the traditional tablet and capsule hold steady at the top of the pack. “The most popular dosage forms remain tablets, two-piece capsules and soft ge
With a variety of classic and new delivery systems—ranging from capsules, powders and soft gels to gummies, melts, effervescents and more—nutraceutical producers and supplement users have an array of formats available to them.
Yet, while product design may be a key motivator for some, above all consumers want their supplements to work. The most successful formats should enable nutrients to be readily available for the body to absorb and utilize.
Novel Formats
Though there are numerous delivery systems available today, the traditional tablet and capsule hold steady at the top of the pack. “The most popular dosage forms remain tablets, two-piece capsules and soft ge
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