05.03.10
A new report from Business Insights explores the development of the probiotics market. “Probiotics Success Strategies in Food and Drinks: Novel Applications, Future R&D and Consumer Engagement” indicates that probiotics have been a functional component of health foods for almost 100 years, although no legal definition exists for the term “probiotic.” The application of probiotics has extended to a wide range of delivery formats in food and drinks, and they are marketed on multiple health-enhancing platforms. For further information: www.globalbusinessinsights.com