• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Innovation in Nutraceuticals: Dose Forms and Application Science Help Meet Consumer Demand

    Researchers Develop New Global Estimate of Medicinal Plant Species and Conservation Status

    All Eyes on Vision Health

    Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health

    Vitamin D: A Fixture of Supplementation and Fortification
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    GOED Elects New Board Officers for 2023

    Aspire Hires Darrec Jones as VP of Business Development

    Pycnogenol Supplementation Linked to Better Hair Density in Menopausal Women

    BAPP Paper Reviews Common Adulteration Practices Which Go Undetected

    CRN Announces Promotions and Welcomes New Staff Member
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Balchem Discusses Growth Trajectory for Portfolio of Specialty Ingredients in Key Markets

    GOED Elects New Board Officers for 2023

    Lallemand Health Solutions Debuts Organic Saccharomyces Boulardii Probiotic Yeast

    Pycnogenol Supplementation Linked to Better Hair Density in Menopausal Women

    BAPP Paper Reviews Common Adulteration Practices Which Go Undetected
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Balchem Discusses Growth Trajectory for Portfolio of Specialty Ingredients in Key Markets

    Innovation in Nutraceuticals: Dose Forms and Application Science Help Meet Consumer Demand

    Aspire Hires Darrec Jones as VP of Business Development

    Lallemand Health Solutions Debuts Organic Saccharomyces Boulardii Probiotic Yeast

    Pycnogenol Supplementation Linked to Better Hair Density in Menopausal Women
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Balchem Discusses Growth Trajectory for Portfolio of Specialty Ingredients in Key Markets

    Lallemand Health Solutions Debuts Organic Saccharomyces Boulardii Probiotic Yeast

    Pycnogenol Supplementation Linked to Better Hair Density in Menopausal Women

    Quercetin Ingredient Linked to Improved COVID-19 Recovery: Study

    Pomegranate Extract Tied to Gut and Skin Microbiome Benefits
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Gencor

    KLK OLEO

    Bioenergy Life Science, Inc. (BLS)

    JRS Pharma

    EIRICH Machines
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Gencor

    KLK OLEO

    Bioenergy Life Science, Inc. (BLS)

    JRS Pharma

    EIRICH Machines
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    NOW Outlines Trends Driving Industry Innovation

    Transparency transcends, with consumers seeking products from both a ‘values’ and ‘value’ perspective.

    Related Content
    • Innovation in Nutraceuticals: Dose Forms and Application Science Help Meet Consumer Demand
    • GOED Elects New Board Officers for 2023
    • Aspire Hires Darrec Jones as VP of Business Development
    • BAPP Paper Reviews Common Adulteration Practices Which Go Undetected
    • CBD Expectations: What Happens at FDA and Congress After Agency Seeks New Regulatory Pathway?
    09.20.16
    Today's consumers are holding companies accountable when it comes to transparency of product ingredients and manufacturing procedures. In fact, now more than ever, consumers are purchasing products from both a "values" and "value" perspective, and one in two consumers cited "brand that I trust" (48% up from 44% in 2014) as a top factor in purchase decisions (2015 Market LOHAS MamboTrack Research Survey). This is especially important as consumers are looking at new ways to stay healthier, and are putting their trust in companies to provide products that meet their needs, from dietary preferences to specific categories of dietary supplements.
     
    NOW, Bloomingdale, IL, an independent manufacturers of natural products in the U.S. health food store channel, said it considers transparency at the core if its operations. Jim Emme, CEO of NOW Health Group, Inc., commented, “We're a 'value' brand that adheres to 'values' for a few reasons. First, by remaining independent and controlling the manufacturing process from start to finish—including the more than 16,000 tests we perform on raw ingredients and finished products each month—we're able to offer the highest quality products at the most affordable prices. But even more importantly, we're able to operate on a set of core valuesthat guides every decision we make, even if that means some things we decide to do aren't profitable, to maintain our integrity and our commitment to providing only the safest, most trusted products to our customers."
     
    According to NEXT Forecast 2016, U.S. consumer sales of natural, organic and healthy products are forecasted to expand 64% from $153 billion in 2013 to $252 billion by 2019—more than four times the projected growth rate of mainstream consumer packaged goods.
     
    As part of its efforts toward promoting transparency, NOW outlined some of the top macro trends that will continue to drive product innovation in 2017.
     
    Truth in Labeling

    NOW said truth in labeling is a key transparency denominator and an important way to build consumer trust as they shop according to values based on product and ingredient factors.
    GMO's remain one of the most widely-debated labeling topics and a top-of-mind issue among more than 8 in 10 healthy-lifestyle consumers (83%; 2015 Market LOHAS MamboTrack Research Survey), although many product labels do not clearly identify their presence. A new federal GMO labeling law includes the option for GMO-containing product labels to be somewhat obscure about the contents, causing a social media uproar among consumers who wanted more direct access to that information. NOW continues to prioritize its use of non-GMO ingredients and disclose its non-GMO Assurance Process.
     
    Cooking oils, olive in particular, are very commonly mislabeled as being higher quality than they actually are, or adulterated with other, cheaper oils that are not identified, a practice that dates back to ancient Rome. NOW has unique capabilities to conduct Oil Identity Testing of its new premium-grade Ellyndale oils to ensure consumers are getting true oils and not fakes. This includes a fatty acids test using a gas chromatographic method to verify the profile of each oil, and testing for any potential contamination and foreign substances to make sure that each oil is safe, pure and exactly what the label claims it is.
     
    Probiotics Get Specific

    The probiotics market for foods and dietary supplements continues to proliferate as gut health, digestive health and immunity remain top wellness concerns, NOW said. Probiotics has expanded into many functional foods, in addition to capsules, powders and chewables, as probiotics become part of consumer's everyday health regimen. And since the pets market closely follows the human market, probiotics and digestive health supplements for pets will be the next big boom for an industry that's expected to approach $1 billion by 2017 (fastcompany.com). What's more, recent research has identified topical use of probiotics as having skin health benefits, so personal care will likely be the next big area of growth for probiotics.
     
    Such exponential category growth comes with major advancements, such as the ability to detect the genetic identification of the specific probiotic strains and matching the amount in colony forming units (CFUs) of each strain present in the product, which savvy consumers know helps them identify products that will provide the benefits they expect. In fact, NOW is currently the only natural product manufacturer to invest in and install the new Dupont RiboPrinter System, which uses DNA-fingerprinting technology to identify specific strains of bacteria as well as unknown microorganisms, to better verify the identity and purity of the company's key probiotic products. This provides greater label transparency to prove the product's safety and efficacy. 
     
    Adaptogens and Stress Relief Products Soar

    A 2015 study by the American Psychological Association (APA) found that Americans are getting more stressed out, with a particular increase among adults reporting "extreme stress," and 24% saying they were highly stressed in 2015 compared to 18% in 2014 (APA, August 2015). These circumstances open the door to consumer demand for adaptogens, a specific subset of herbal supplements that are gaining recognition. These herbs, used in Chinese and Ayurvedic medicines for centuries, are known for helping to achieve balance within the body and helping it to adapt to everyday stress. A growing body of research is confirming traditional usage of popular adaptogens such as maca, rhodiola, ashwagandha, panax ginseng and eleuthero, which will contribute to the global growth of the herbal supplements and remedies market, projected to reach $115 billion by 2020 (Global Industry Analysts, Inc.). The market is already responding; during the 12 months ending in October 2015 sales of ashwagandha were up 57.3%, according to SPINS. Similarly, these ingredients are also popping up in more natural skincare products to help revitalize and achieve healthier-looking skin. According to Mintel, the percentage of global facial skin products that carry a stress-related claim have risen four-fold since 2014. For example, NOWSolutions Pomegranate & Green Tea Purifying Skincare System uses the free radical fighting properties of pomegranate and green tea to help replenish skin's natural glow.
     
    Vegan Products In Demand

    Vegan has become a mainstream dietary practice, amassing a following of consumers who believe not just in a more ethical eating behavior, but who are largely seeking cleaner products overall. According to New Hope Natural Media, 35% of consumers associate vegan with health food. This is especially recognized in the sports nutrition market, where alternative and plant-based proteins are driving category growth. The general fitness population is using more sports nutrition products as part of their healthy routines and demanding cleaner, more familiar ingredients and labels. These consumers consider plant proteins a clean label factor and a benefit to their health and to the environment. NOW Sports offers a variety of plant-based and alternative proteins, including a Plant Protein Complex, that offers a non-GMO vegan protein blend of pea, brown rice, hemp and quinoa protein sources.
     
    Convergence of Convenience + Health + Gourmet Drives Natural Food Sales

    According to Food Business News, sales of natural, organic and better-for-you products are expected to grow 8.1% annually to $226 billion by 2018. But innovation must cater to consumer behavior, and for many, that means offering healthier on-the-go options that actually taste good – whether it be snacks or light meals. Consumers today are also far more familiar with the health benefits of alternative grains like quinoa than consumers of the past. The synergy of these product attributes will be a priority purchase factor.  Options like new Ellyndale Foods Q Cups are a unique concept to offer busy consumers a healthy, flavorful alternative to mainstream grab and go offerings.
    Related Searches
    • Herbs & Botanicals
    • Functional Foods & Beverages
    • Probiotics & Prebiotics
    • Consumer Trends
    Related Knowledge Center
    • Functional Foods & Beverages
    • Consumer Trends
    • Probiotics & Prebiotics
    • Herbs & Botanicals
    • Natural/Organic
    • Dietary Supplements
    Suggested For You
    Innovation in Nutraceuticals: Dose Forms and Application Science Help Meet Consumer Demand Innovation in Nutraceuticals: Dose Forms and Application Science Help Meet Consumer Demand
    GOED Elects New Board Officers for 2023 GOED Elects New Board Officers for 2023
    Aspire Hires Darrec Jones as VP of Business Development Aspire Hires Darrec Jones as VP of Business Development
    BAPP Paper Reviews Common Adulteration Practices Which Go Undetected BAPP Paper Reviews Common Adulteration Practices Which Go Undetected
    CBD Expectations: What Happens at FDA and Congress After Agency Seeks New Regulatory Pathway? CBD Expectations: What Happens at FDA and Congress After Agency Seeks New Regulatory Pathway?
    Client Health Educator - Female and Male Hormone Health Client Health Educator - Female and Male Hormone Health
    Dr. Ranjini Murthy Joins Azelis Americas as SVP of Commercial and Digital Excellence Dr. Ranjini Murthy Joins Azelis Americas as SVP of Commercial and Digital Excellence
    Nutrasource Rebrands Clinical Trial Site to Apex Trials Nutrasource Rebrands Clinical Trial Site to Apex Trials
    Natural Products Association Blasts FDA for Punting CBD Issues to Congress Natural Products Association Blasts FDA for Punting CBD Issues to Congress
    Kerry Sponsors Upcycled Food Foundation Research Fellowship Kerry Sponsors Upcycled Food Foundation Research Fellowship
    FDA Denies CBD Petitions, Cites Safety Concerns, Looks to Congress for New Regulatory Pathway FDA Denies CBD Petitions, Cites Safety Concerns, Looks to Congress for New Regulatory Pathway
    Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits
    CRN Highlights CRN Highlights 'Supplement to Savings' Report for National Heart Month
    Magnesium: An Essential Mineral with Many Forms and Functions Magnesium: An Essential Mineral with Many Forms and Functions
    Vitamin D: A Fixture of Supplementation and Fortification Vitamin D: A Fixture of Supplementation and Fortification

    Related Features

    • Consumer Trends | Contract Manufacturing | Delivery & Dosage Technologies | Dietary Supplements | Healthcare Trends
      Innovation in Nutraceuticals: Dose Forms and Application Science Help Meet Consumer Demand

      Innovation in Nutraceuticals: Dose Forms and Application Science Help Meet Consumer Demand

      Manufacturing technologies can help improve therapeutic performance of supplements and health products.
      By Sara Lesina, MBA, General Manager Business Unit Europe, Sirio Europe 02.03.23

    • Breaking News | Omega-3s | People News
      GOED Elects New Board Officers for 2023

      GOED Elects New Board Officers for 2023

      The trade association representing EPA and DHA omega-3s announced four officer positions for the 2023 calendar year.
      02.02.23

    • Breaking News | Contract Manufacturing | Delivery & Dosage Technologies | People News
      Aspire Hires Darrec Jones as VP of Business Development

      Aspire Hires Darrec Jones as VP of Business Development

      Jones joined the soft gelatin capsule manufacturer with a tenure in multiple sales and business development roles in nutraceuticals.
      02.02.23


    • Breaking News | Herbs & Botanicals | Industry & Market News | Quality & Safety | Testing
      BAPP Paper Reviews Common Adulteration Practices Which Go Undetected

      BAPP Paper Reviews Common Adulteration Practices Which Go Undetected

      The paper breaks down findings gathered over BAPP’s 12 years of publication on methods used to adulterate products and avoid detection.
      01.31.23

    • Dietary Supplements | Herbs & Botanicals | Regulations
      CBD Expectations: What Happens at FDA and Congress After Agency Seeks New Regulatory Pathway?

      CBD Expectations: What Happens at FDA and Congress After Agency Seeks New Regulatory Pathway?

      Stakeholders disappointed by agency inaction but welcome chance to influence legislation.
      By Sean Moloughney, Editor 01.31.23

    Loading, Please Wait..
    Trending
    • Vitamin D Supplementation Reduces Risk Of Dynapenia
    • NOW Switches To Bottles Made From 100% Post-Consumer Recycled Resin
    • Study Examines Vitamin K2 Content In Cheese
    • Shiitake Mushroom Extract Appears Helpful In HPV Infections
    • The Functional Chocolate Company Launches Painfree Chocolate
    Breaking News
    • GOED Elects New Board Officers for 2023
    • Aspire Hires Darrec Jones as VP of Business Development
    • Pycnogenol Supplementation Linked to Better Hair Density in Menopausal Women
    • BAPP Paper Reviews Common Adulteration Practices Which Go Undetected
    • CRN Announces Promotions and Welcomes New Staff Member
    View Breaking News >
    CURRENT ISSUE

    Jan/Feb 2023

    • Healthy, Clean Label Snacks and Nutrition Bars Help Fill Nutrient Gap Cleaved By Modern Lifestyles
    • Magnesium: An Essential Mineral with Many Forms and Functions
    • Vitamin D: A Fixture of Supplementation and Fortification
    • Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health
    • All Eyes on Vision Health
    • Researchers Develop New Global Estimate of Medicinal Plant Species and Conservation Status
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    GOED Elects New Board Officers for 2023
    Aspire Hires Darrec Jones as VP of Business Development
    Pycnogenol Supplementation Linked to Better Hair Density in Menopausal Women
    Coatings World

    Latest Breaking News From Coatings World

    PPG Completes COLORFUL COMMUNITIES Project in Denmark
    10 Partners of the Automotive Industry Form JV, Cofinity-X
    BASF Recognized as Top Company for Supplier Diversity
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MO SCI Acquires Assets of 3M’s Advanced Materials Business
    Neurent Medical’s NEUROMARK System Becomes Commercially Available in U.S. Markets
    Aspivix's Carevix Cervical Stabilizer Gains FDA OK
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Lilly 4Q Revenues Down 9% to $7.3B
    Bionova Expansion Project to Quadruple GMP Biologics Manufacturing Capacity
    Steriline Provides Fill-Finish Solution for Berkshire Sterile Manufacturing
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Pacifica Introduces Glow Baby Skincare Line
    Kohl’s Names Tom Kingsbury as Chief Executive Officer
    Mielle Unveils Haircare Bundles Inspired by Amazon Original Series Harlem
    Happi

    Latest Breaking News From Happi

    Grant Industries Names Mehran Ghadim Sales Manager, Canada
    Bio-Oil Celebrates Body Confidence Through Body Positivity Month Campaign
    Net Sales for Clorox Increase 1% for Q2 2023
    Ink World

    Latest Breaking News From Ink World

    Weekly Recap: Pigments, Inkjet Ink Market Reports Top This Week’s Stories
    Roland DGA Announces Key Changes to Leadership Team
    Ball Reports 2022 Results
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    MM Packaging adds first Nilpeter press for Dublin site
    Polytag develops new UV tag reading technology
    Enterprise Print Group adds Screen Truepress Jet L350UV SAI E
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    What You’re Reading on Nonwovens-Industry.com
    Kimberly-Clark Supports Period Poverty Initiative in Australia
    Suominen Reports Q4, Full Year Results
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Toetal Solutions Secures $1.8 Million in New Financing
    Adrian Tyndall Joins Axogen's Board of Directors
    ADSM-Synchro Medical Acquired by Tyber Medical
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: CES 2023, ams OSRAM and Celanese Top This Week’s Stories
    Zebra Provides East West Shrine Bowl with RFID Tracking Technology
    AAAS Elects Three ORNL Scientists as Fellows

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login