Sean Moloughney07.01.08
Better-informed consumers who are increasingly concerned about food choices and the impact they have on health are driving shifts in flavor development for functional foods and beverages to bolder, natural formulations.
As America's Baby Boomers continue to age, the number of people over 65 years old is expected to double to 70 million by 2030. This demographic-equipped with tremendous purchasing power-will continue to seek out those "good-for-you" products, according to Catherine Armstrong, vice president, Marketing, Comax Flavors, Melville, NY.
Population aging is a global phenomenon. In fact, the United Nation's Department of Economic and Social Affairs Population Division has said the trend is unprecedented, pervasive and enduring, meaning there will be considerable opportunities to satisfy this demographic on a broad scale, for years to come.
"I think the health and wellness category will continue to grow as food companies provide good healthy choices for the consumer," Ms. Armstrong said.
Industry experts predict that superfruits will continue to
As America's Baby Boomers continue to age, the number of people over 65 years old is expected to double to 70 million by 2030. This demographic-equipped with tremendous purchasing power-will continue to seek out those "good-for-you" products, according to Catherine Armstrong, vice president, Marketing, Comax Flavors, Melville, NY.
Population aging is a global phenomenon. In fact, the United Nation's Department of Economic and Social Affairs Population Division has said the trend is unprecedented, pervasive and enduring, meaning there will be considerable opportunities to satisfy this demographic on a broad scale, for years to come.
"I think the health and wellness category will continue to grow as food companies provide good healthy choices for the consumer," Ms. Armstrong said.
Superfruits
Industry experts predict that superfruits will continue to
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