Sports Research has launched Hydrate, a new line of electrolyte powders, developed to stand out in the already competitive market of hydration products, the company reports.
 
The sugar-free, low-carb electrolyte powder delivers sodium and potassium in a 2:1 ratio, which is an optimal electrolyte ratio to prevent fluid loss. Each serving contains 65 trace minerals, seven essential vitamins, and coconut water. The ingredients support bodily functions like enzyme activity and immune function, aid in hydration and electrolyte balance, and contribute to overall well-being, Sports Research reports.
 
"We chose to enter the electrolyte market because we understand the various needs of today's active individuals and felt they weren’t being fully met," said Mike Pedersen, COO at Sports Research. “There’s a growing demand for products that are low carb, don’t consist of any artificial sugars, and cater to dietary preferences, such as vegan and keto, while still maintaining the utmost levels of quality and transparency. With our expertise in performance-enhancing products, like Sweet Sweat, we recognize the importance of replenishing electrolytes and mineral levels lost through sweating during intense workouts. Introducing Hydrate as a holistic solution further advances our commitment to supporting athletes in the sport of life.”
 
Electrolytes have a role in nerve function, along with maintaining and balancing bodily fluids, and can be lost through sweat during vigorous training and exercise. Replenishing them can help to avoid dehydration, muscle cramps, and fatigue, while enhancing energy function to supporting nerve signaling, according to the company.
 
Sports Research Hydrate packets are Non-GMO Project Verified, Vegan, Gluten-Free, and Informed Sport tested for banned substances. The current line is available in Raspberry Lemonade, Cherry Pomegranate, Lemon Lime, and Passion Fruit flavors.