With consumers no longer accepting empty promises when it comes to weight loss, companies have changed marketing tactics to instead encourage how scientifically sound products and a healthy lifestyle can help achieve realistic weight goals.
Marian Zboraj09.01.07
From an attitudinal perspective, consumers seem to be ditching the "magic bullet" approach to weight loss and adopting more well-rounded weight management/loss goals. This is likely the result of several factors-restaurants are offering reduced-fat meals on menus; snack companies are producing 100-calorie portioned controlled packs; popular children's foods are reducing sugar content; and even chains like Starbucks will be switching from serving whole milk to low-fat milk in its U.S. and Canadian stores by the end of the year.
The bad news is the "battle of the bulge" continues to rage on. The latest projections from The World Health Organization (WHO) indicate that globally in 2005 approximately 1.6 billion adults (age 15+) were overweight, and at least 300 million were considered obese. Furthermore, and perhaps even more startling, by 2015 the WHO predicts approximately 2.3 billion adults will be overweight and more than 700 million will be obese.
While there are plenty of anti-obesity drugs that reduce waistlines, Dr. Jit Maheshvari, sales director, Gencor Pacific, Inc., Anaheim, CA, feels that current options have fallen short of expectations. "Th
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