Rebecca Wright05.01.06
Over the years, aloe vera, still an enormously popular ingredient in cosmetics and lotions, has been working its way toward the food, beverage and supplement markets. Currently, the total market for aloe products is worth approximately $200 million worldwide, according to estimates from the International Aloe Science Council (IASC), Irving, TX. These days, however, industry experts claim the oral consumption of aloe far outpaces its use in topical applications, particularly in terms of volume. Perhaps this is because it is suggested that adults consume 2-4 ounces of aloe vera per day in order to reap its health benefits (aloe-vera.org).
The Natural Marketing Institute (NMI), Harleysville, PA, indicates that 16% of consumers use aloe daily, 11% use it two to six times per week and 13% use it once a week. An overwhelming majority of consumers, however, only use aloe when they need it. NMI claims the top reasons consumers use aloe include: to treat/manage a specific medical condition or health problem (46%); to feel better (34%); to promote health (33%); and to maintain health (32%). (These figures were sourced from NMI's Supplements/OTC/Rx Database.)
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The Natural Marketing Institute (NMI), Harleysville, PA, indicates that 16% of consumers use aloe daily, 11% use it two to six times per week and 13% use it once a week. An overwhelming majority of consumers, however, only use aloe when they need it. NMI claims the top reasons consumers use aloe include: to treat/manage a specific medical condition or health problem (46%); to feel better (34%); to promote health (33%); and to maintain health (32%). (These figures were sourced from NMI's Supplements/OTC/Rx Database.)
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