Vitamin & Minerals Market Update

Vitamin & Minerals Market Update

The use of vitamins and minerals to support health and wellness is nearly ubiquitous among supplement users.

By Lisa Olivo, Associate Editor01.17.19
While vitamin and mineral usage is vast, consumers won’t just accept any supplement complacently. Strong interest in clean-label formulas and sustainably-sourced ingredients that are backed by clinical research is driving innovation.
The video above highlights some of the major trends in the vitamin and mineral supplement market. For more information, read the article published in the January/February issue
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