06.07.16
Target
- Teens
Properties
- Lean Muscle (Protein)
- Satiety (Protein)
- Sustained Energy ( Complex Carbs from Whole Grains)
- General Health ( Vitamins and Minerals)
Positioning
- Breakfast Shake Occasion Driven
Differentiation
- Better for You Complex Carbohydrates from whole grains
- Heart Health
- Source of Protein
- Teens
Properties
- Lean Muscle (Protein)
- Satiety (Protein)
- Sustained Energy ( Complex Carbs from Whole Grains)
- General Health ( Vitamins and Minerals)
Positioning
- Breakfast Shake Occasion Driven
Differentiation
- Better for You Complex Carbohydrates from whole grains
- Heart Health
- Source of Protein