By Mike Montemarano, Associate Editor10.04.22
Analysts projected strong growth will continue for natural and organic products in the food, dietary supplement, and personal care markets during a keynote panel discussion at Natural Products Expo East in Philadelphia, PA, on Sep. 29.
In 2021, the U.S. natural and organic products market grew at a compound annual growth rate (CAGR) of 7.7%, to $272 billion, according to Carlotta Mast, senior vice president of New Hope Network. While that’s a slowdown from the growth seen in 2020 when consumers were cooking at home more often and clamoring for nutritional products for immune health, the outlook still remains positive.
“Across all retail outlets, natural sales are outpacing the growth of all other categories,” said Kathryn Peters, executive vice president at SPINS. “What’s even more promising is that on top of sales, the amount of products with natural and wellness related claims are growing in launches as well. Over 60% of brands launched in the past year are wellness-oriented. Consumers want more natural, healthy alternatives and brands are answering with more options.”
Wellness products continue to w
In 2021, the U.S. natural and organic products market grew at a compound annual growth rate (CAGR) of 7.7%, to $272 billion, according to Carlotta Mast, senior vice president of New Hope Network. While that’s a slowdown from the growth seen in 2020 when consumers were cooking at home more often and clamoring for nutritional products for immune health, the outlook still remains positive.
“Across all retail outlets, natural sales are outpacing the growth of all other categories,” said Kathryn Peters, executive vice president at SPINS. “What’s even more promising is that on top of sales, the amount of products with natural and wellness related claims are growing in launches as well. Over 60% of brands launched in the past year are wellness-oriented. Consumers want more natural, healthy alternatives and brands are answering with more options.”
Wellness products continue to w
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