• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Nutraceuticals for Men: Muscle Health and Performance Nutrition

    Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions

    Getting an Edge in Esports: Meeting the Health Needs of Competitive Gamers

    Beyond CBD: Cannabis Compounds Warrant Recognition and More Research

    Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe

    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board

    Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission

    Choline Alone May Improve Maternal DHA Status During Pregnancy

    Cranberry Consumption Linked to Memory and Neurological Function Improvements
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe

    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board

    Choline Alone May Improve Maternal DHA Status During Pregnancy

    Cranberry Consumption Linked to Memory and Neurological Function Improvements

    Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    FDA Issues Draft Guidance on NDI Enforcement Discretion

    GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe

    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board

    Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission

    Choline Alone May Improve Maternal DHA Status During Pregnancy
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board

    Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission

    Choline Alone May Improve Maternal DHA Status During Pregnancy

    Cranberry Consumption Linked to Memory and Neurological Function Improvements

    Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    ESHA Research

    Verdure Sciences

    Ecuadorian Rainforest

    Gencor

    Xsto Solutions
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    ESHA Research

    Verdure Sciences

    Ecuadorian Rainforest

    Gencor

    Xsto Solutions
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    How COVID-19 Has Impacted Health and Nutrition Trends

    Alongside immune support and mental health, the pandemic has intensified focus on personalized nutrition and sustainability.

    How COVID-19 Has Impacted Health and Nutrition Trends
    Related CONTENT
    • Choline Alone May Improve Maternal DHA Status During Pregnancy
    • Consumer Conviction: Results of consumer satisfaction study on mental wellness and sleep.
    • Draft Senate Bill to Reauthorize FDA User Fees Includes Dietary Supplement Listing Provision
    • Experts Debate Role of Supplements in Improving Public Health in EU
    • GNC Adds Products from The Honest Company, Hers, and Womaness
    By Chris Lee, Managing Director, Informa Markets09.20.21
    Over the last 18 months, health and wellness has topped consumer priorities in a way unlike we’ve ever seen before. As the pandemic accelerated the rise of existing trends and introduced new ones at a pace nobody could predict, brands have had to be increasingly flexible to keep in tune with changing times. In short, it’s been a challenging and fast-moving year in the world of health and nutrition.
     
    As life begins to open up again, companies face decisions about the trends that are worth investing in for the future. Which concerns are likely to stay top of consumer agendas for years to come, and which will fall by the wayside as COVID-19 (hopefully!) becomes a distant memory? With reference to the latest consumer research, here’s some of the trends that companies should keep tabs on in the coming months and beyond.
     
    An Increasingly Proactive Approach
    Over the span of a few years, we’ve seen the global population become increasingly health-conscious, but COVID-19 put these concerns front of mind for practically every person on the planet. Consumers who considered themselves healthy overall questioned their potential vulnerabilities and began seeking ways to enhance health and well-being. In fact, half of consumers report, according to FMCG Gurus (2020) that they started taking steps to maximize their health in general and reduce the likelihood of future health complications as a result of the pandemic.
     
    The result has been a shift in mindset. Rather than looking to address health areas in isolation, or only when issues arise, consumers are on a quest for overall wellness. In fact, 60% of consumers say their top focus for the next 12 months is achieving overall good health, according to FMCG Gurus (2020), and 61% of supplement users say this is the main reason they use these products.
     
    This trend is likely to continue. Why? Put simply, wellness isn’t built in a day. Expect more consumers to think seriously about health with a longer-term view. As is common with any health commitment, the obstacle is making it easy for consumers to not give up and actually achieve this goal. One thing formulators can do to support the journey toward wellness is incorporate multiple health benefits where possible, and communicate the impact products can have on overall well-being clearly and effectively. The growing protein plus trend is a great example of this in action.
     
    Keeping in Tune with Immune
    This increasingly holistic approach doesn’t mean all concerns are equal, however. The unknowns surrounding long COVID and its implications mean that immunity is likely to remain front of mind for some time. Research suggests that last year, a significant one in three consumers stated their level of concern around immune health increased, according to an Innova Market Insights consumer survey (2020), and three in five were looking for food and drink products that could boost their immunity.
     
    The standard immune-boosting vitamins and minerals, like vitamin C and iron, will remain popular—not least because of their validated health claims and the strict regulations around immunity claims across the globe. For brands wanting to achieve differentiation in the immunity market, though, it’s worth keeping tabs on the increasing consumer interest in botanicals. Ingredients like peppermint, blackcurrant, elderberry, ginseng and even dandelion are tipped to grow in popularity as consumers research new and natural ways to boost their immune health in the future.
     
    Doing More for Mood
    In a year that has been challenging for many, it’s not surprising that part of the movement toward a holistic approach to health also incorporates the mind. Consumers are beginning to realize that good physical and mental health are connected, and over half (51%) have said they are planning to prioritize their mental well-being and cognitive performance in 2021 and beyond (FMCG Gurus, 2020).
     
    As matters of the mind continue to be in the media spotlight, influencers speak more openly about their mental health experiences, and workplaces seek to break down taboos around stress and burnout, we can expect consumers to feel more comfortable taking an open and proactive approach to their mental well-being. This includes everything from improving sleep and tackling brain fog, to reducing stress and anxiety.
     
    With health-conscious individuals, natural products will continue to take center stage. We predict more interest in botanicals and adaptogens, as well as more research into how targeting the microbiome can support health via the gut-brain axis.
     
    Getting More Personal
    As people become more health conscious, paying more attention to their own bodies, it seems they’re also questioning the efficacy of generic, off-the-shelf products. Last year, 64% of consumers found ways to tailor the products they buy to their individual preferences, beliefs, and needs (Innova Consumer Survey, 2020). The main drivers are, again, linked to the pursuit of overall wellness. Consumers cite healthy aging (75%), wanting to improve quality of life (71%), disease prevention (70%), and wanting to be proactive in their health management (53%) as some of the main reasons they’re interested in personalized nutraceuticals and functional foods (FMCG Gurus, 2020).
     
    Interest in personalization is not new, of course. However, there is still plenty to be explored in terms of how it can be delivered. Looking beyond products targeted at specific groups (for infants or women, for example), there’s potential for brands to deliver more personalized solutions through tactics as simple as customized health assessments, to more advanced methods such as microbiome or DNA sequencing.
     
    Getting Serious About Sustainability
    Sustainability is here to stay; and interestingly, it now often ties into how consumers view their own personal health. We know that consumers increasingly recognize the impact their personal health choices (such as diet) have on the planet, but with the threat of the climate crisis becoming seemingly more immediate, consumers understand that changes in our environment also impact human physical and mental health.
     
    As such, consumers will continue to get more serious about sustainability—seeing these choices as linked even more closely with health. In the last two years, 48% of people have made a change to their diet in order to be more sustainable, such as switching to local produce or reducing meat consumption, and 69% of these people also believe these choices have an impact on their health (FMCG Gurus, 2020). For brands, there’s a huge opportunity to bring together issues of mind, body, and planet through education and enhanced transparency, as well as seeking out opportunities to innovate with options that are both healthier and more sustainable.

     
    Getting Connected
    COVID-19 undoubtedly accelerated trends and changed consumer mindsets, with the interconnected nature of mind, body, and planet marking an important moment in the evolution of how we understand human health. With the right mix of innovation and collaboration from within the nutrition industry, these trends will form the building blocks for a more connected, personal and sustainable version of health and wellness.
     
    To discover more about the trends driving the nutraceuticals and functional foods markets, join FMCG Gurus and Innova Market Insights at Vitafoods Europe 2021, taking place at Palexpo, Geneva (Oct. 5-7) or online (Oct. 4-8).
    Related Searches
    • Immune Function
    • Mood Health & Sleep
    • Vitamins
    • Dietary Supplements
    Related Knowledge Center
    • Mood Health & Sleep
    • Vitamins
    • Herbs & Botanicals
    Suggested For You
    Choline Alone May Improve Maternal DHA Status During Pregnancy Choline Alone May Improve Maternal DHA Status During Pregnancy
    Consumer Conviction: Results of consumer satisfaction study on mental wellness and sleep. Consumer Conviction: Results of consumer satisfaction study on mental wellness and sleep.
    Draft Senate Bill to Reauthorize FDA User Fees Includes Dietary Supplement Listing Provision Draft Senate Bill to Reauthorize FDA User Fees Includes Dietary Supplement Listing Provision
    Experts Debate Role of Supplements in Improving Public Health in EU Experts Debate Role of Supplements in Improving Public Health in EU
    GNC Adds Products from The Honest Company, Hers, and Womaness GNC Adds Products from The Honest Company, Hers, and Womaness
    Walgreen’s Brand Vitamins and Supplements First to Carry UL Verified Mark Walgreen’s Brand Vitamins and Supplements First to Carry UL Verified Mark
    Tocotrienols May Aid Weight Loss and Cognitive Performance, Animal Study Finds Tocotrienols May Aid Weight Loss and Cognitive Performance, Animal Study Finds
    Tocotrienols May Aid Weight Loss and Cognitive Performance, Animal Study Finds Tocotrienols May Aid Weight Loss and Cognitive Performance, Animal Study Finds
    Hofseth BioCare’s CalGo Ingredient Shown to be More Absorbable than Calcium Carbonate Hofseth BioCare’s CalGo Ingredient Shown to be More Absorbable than Calcium Carbonate
    How Will China’s Immunity Gap Impact the Dietary Ingredients Supply Chain? How Will China’s Immunity Gap Impact the Dietary Ingredients Supply Chain?
    Quality Testing of CoQ10 and Quercetin Brands Sold on Amazon Finds Continued Failure Quality Testing of CoQ10 and Quercetin Brands Sold on Amazon Finds Continued Failure
    Third-Party Certifications Support Consumer Demand for Quality and Transparency Third-Party Certifications Support Consumer Demand for Quality and Transparency
    Supplement Formulations That Win In Wellness Supplement Formulations That Win In Wellness
    Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults
    Vitamin Angels’ Mother’s Day Donation Campaign Raises Awareness for Maternal and Child Nutrition Vitamin Angels’ Mother’s Day Donation Campaign Raises Awareness for Maternal and Child Nutrition

    Related Content

    • Breaking News | Dietary Supplements | Infant & Children's Health | Medical Nutrition | Research News | Vitamins | Women's Health
      Choline Alone May Improve Maternal DHA Status During Pregnancy

      Choline Alone May Improve Maternal DHA Status During Pregnancy

      Independently of additional DHA intake, choline supplementation resulted in higher DHA status in maternal and umbilical cord blood.
      05.19.22

    • Consumer Conviction: Results of consumer satisfaction study on mental wellness and sleep.

      Consumer Conviction: Results of consumer satisfaction study on mental wellness and sleep.

      Register now for our FREE Webinar on Wednesday, June 8, 2022; 10AM EST!
      05.18.22

    • Dietary Supplements | Regulations
      Draft Senate Bill to Reauthorize FDA User Fees Includes Dietary Supplement Listing Provision

      Draft Senate Bill to Reauthorize FDA User Fees Includes Dietary Supplement Listing Provision

      HELP Committee released discussion draft that includes language similar to Senate Bill 4090 introduced last month by Senators Durbin and Braun.
      By Sean Moloughney, Editor 05.18.22


    • Dietary Supplements | Healthy Aging | Regulations | World Markets
      Experts Debate Role of Supplements in Improving Public Health in EU

      Experts Debate Role of Supplements in Improving Public Health in EU

      At a panel discussion supported by Food Supplements Europe, stakeholders discussed regulation, bridging nutrient gaps, nutrition literacy, and more.
      By Mike Montemarano, Associate Editor 05.16.22

    • Breaking News | Dietary Supplements | Products | Women's Health
      GNC Adds Products from The Honest Company, Hers, and Womaness

      GNC Adds Products from The Honest Company, Hers, and Womaness

      Highlighting National Women’s Health Month, the company is adding 13 products to its shelves formulated for women across life’s stages.
      05.16.22

      Trending
      • Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk In Older Adults | Nutraceuticals World
      • Leaven Essential To Launch Branded Botanical Extracts To Global Markets | Nutraceuticals World
      • Indena’s Meriva Curcumin Supplement May Benefit Kidney Function
      • Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults
      • Test On Hydrolyzed Collagen Shows Resoundingly High Bioavailability | Nutraceuticals World
      Breaking News
      • GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe
      • Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board
      • Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission
      • Choline Alone May Improve Maternal DHA Status During Pregnancy
      • Cranberry Consumption Linked to Memory and Neurological Function Improvements
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Aging in Place: Lifestyle Supplements Science-Based Solutions
      • Getting an Edge in Esports: Meeting Health & Nutrition Needs
      • Nutraceuticals for Men: Muscle Health and Performance Nutrition

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe
      Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board
      Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission
      Coatings World

      Latest Breaking News From Coatings World

      Teknos Receives EcoVadis Gold Medal for Sustainability Performance
      AkzoNobel and Partners Team Up to Hack Carbon Reduction Challenges
      Five PPG Facilities in Ohio Recognized for Sustainability, Health, Safety Practices
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Iterative Scopes Expands its Senior Leadership Team
      Viz.ai Raises $100 Million in Series D Funding
      FDA Clears Arterys' AI Mapping and Quantification Tools
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Piramal Pharma Solutions New API Plant in Canada Now Online
      MG America Appoints Claudio Radossi as President
      Catalent Invests $175M to Expand Mfg. Capabilities at Winchester, KY
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Authentic Beauty Concept Launches Second-Generation ‘Refill Bar’
      HASK Beauty Enters Exclusive Partnership with Amazon
      Garance Doré Launches Made in France Skincare Line
      Happi

      Latest Breaking News From Happi

      SPF Setting Spray, Lip Contour and Knotless Braids Are Hot Trends: Spate
      Nutrafol Launches Collagen Infusion
      ÄZ Craft Luxury Haircare Products Support All Hairstyles
      Ink World

      Latest Breaking News From Ink World

      Nazdar Celebrates 100 Years with a New Look
      hubergroup Chemicals Exhibits at Paint India for First Time
      Award for Sustainability: Evonik Receives Platinum Rating Again
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Specialty announces move to new facility
      Mark Andy hosts dealer's open house in Warsaw
      Nazdar celebrates 100th anniversary with refreshed brand identity
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      3M to Expand in Nebraska
      Nicely Offers Nonwoven Slitters, Winders
      'Right' Hygiene Conference to be Held in June
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      FDA Clears Anika Therapeutics' X-Twist Knotless Fixation System
      Paragon 28 Rolls Out TenoTac 2.0 Hammertoe and Soft Tissue Repair
      Cionic Expands Scientific Advisory Board
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Evonik Launches New Processing Aids for PV Wafer Cutting
      NREL Creates Highest Efficiency 1-Sun Solar Cell
      eMagin Wins People’s Choice Award at Display Week 2022

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login