• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    A Kingdom of Their Own: Fungi Shine While Mushrooms Emerge as Market Stars

    The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion

    (Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands

    Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders

    KA! Empathogenics: Creating Calm and Connectedness with Inspiration from Nature
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Stefan Pasiakos, PhD, Selected to Lead NIH Office of Dietary Supplements

    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing

    BGG Receives Patent for Saw Palmetto ID Method

    Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification

    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    A Kingdom of Their Own: Fungi Shine While Mushrooms Emerge as Market Stars

    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing

    BGG Receives Patent for Saw Palmetto ID Method

    ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Stefan Pasiakos, PhD, Selected to Lead NIH Office of Dietary Supplements

    A Kingdom of Their Own: Fungi Shine While Mushrooms Emerge as Market Stars

    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing

    BGG Receives Patent for Saw Palmetto ID Method

    The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    A Kingdom of Their Own: Fungi Shine While Mushrooms Emerge as Market Stars

    ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion

    Gaming and Esports Health Concerns

    Bioiberica’s DAOgest Authorized as Novel Food ingredient in EU
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Premium Labels & Packaging Solutions

    KLK OLEO

    Bioenergy Life Science, Inc. (BLS)

    Gencor

    American FlexPack
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Premium Labels & Packaging Solutions

    KLK OLEO

    Bioenergy Life Science, Inc. (BLS)

    Gencor

    American FlexPack
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    How COVID-19 Has Impacted Health and Nutrition Trends

    Alongside immune support and mental health, the pandemic has intensified focus on personalized nutrition and sustainability.

    How COVID-19 Has Impacted Health and Nutrition Trends
    By Chris Lee, Managing Director, Informa Markets09.20.21
    Over the last 18 months, health and wellness has topped consumer priorities in a way unlike we’ve ever seen before. As the pandemic accelerated the rise of existing trends and introduced new ones at a pace nobody could predict, brands have had to be increasingly flexible to keep in tune with changing times. In short, it’s been a challenging and fast-moving year in the world of health and nutrition.
     
    As life begins to open up again, companies face decisions about the trends that are worth investing in for the future. Which concerns are likely to stay top of consumer agendas for years to come, and which will fall by the wayside as COVID-19 (hopefully!) becomes a distant memory? With reference to the latest consumer research, here’s some of the trends that companies should keep tabs on in the coming months and beyond.
     
    An Increasingly Proactive Approach
    Over the span of a few years, we’ve seen the global population become increasingly health-conscious, but COVID-19 put these concerns front of mind for practically every person on the planet. Consumers who considered themselves healthy overall questioned their potential vulnerabilities and began seeking ways to enhance health and well-being. In fact, half of consumers report, according to FMCG Gurus (2020) that they started taking steps to maximize their health in general and reduce the likelihood of future health complications as a result of the pandemic.
     
    The result has been a shift in mindset. Rather than looking to address health areas in isolation, or only when issues arise, consumers are on a quest for overall wellness. In fact, 60% of consumers say their top focus for the next 12 months is achieving overall good health, according to FMCG Gurus (2020), and 61% of supplement users say this is the main reason they use these products.
     
    This trend is likely to continue. Why? Put simply, wellness isn’t built in a day. Expect more consumers to think seriously about health with a longer-term view. As is common with any health commitment, the obstacle is making it easy for consumers to not give up and actually achieve this goal. One thing formulators can do to support the journey toward wellness is incorporate multiple health benefits where possible, and communicate the impact products can have on overall well-being clearly and effectively. The growing protein plus trend is a great example of this in action.
     
    Keeping in Tune with Immune
    This increasingly holistic approach doesn’t mean all concerns are equal, however. The unknowns surrounding long COVID and its implications mean that immunity is likely to remain front of mind for some time. Research suggests that last year, a significant one in three consumers stated their level of concern around immune health increased, according to an Innova Market Insights consumer survey (2020), and three in five were looking for food and drink products that could boost their immunity.
     
    The standard immune-boosting vitamins and minerals, like vitamin C and iron, will remain popular—not least because of their validated health claims and the strict regulations around immunity claims across the globe. For brands wanting to achieve differentiation in the immunity market, though, it’s worth keeping tabs on the increasing consumer interest in botanicals. Ingredients like peppermint, blackcurrant, elderberry, ginseng and even dandelion are tipped to grow in popularity as consumers research new and natural ways to boost their immune health in the future.
     
    Doing More for Mood
    In a year that has been challenging for many, it’s not surprising that part of the movement toward a holistic approach to health also incorporates the mind. Consumers are beginning to realize that good physical and mental health are connected, and over half (51%) have said they are planning to prioritize their mental well-being and cognitive performance in 2021 and beyond (FMCG Gurus, 2020).
     
    As matters of the mind continue to be in the media spotlight, influencers speak more openly about their mental health experiences, and workplaces seek to break down taboos around stress and burnout, we can expect consumers to feel more comfortable taking an open and proactive approach to their mental well-being. This includes everything from improving sleep and tackling brain fog, to reducing stress and anxiety.
     
    With health-conscious individuals, natural products will continue to take center stage. We predict more interest in botanicals and adaptogens, as well as more research into how targeting the microbiome can support health via the gut-brain axis.
     
    Getting More Personal
    As people become more health conscious, paying more attention to their own bodies, it seems they’re also questioning the efficacy of generic, off-the-shelf products. Last year, 64% of consumers found ways to tailor the products they buy to their individual preferences, beliefs, and needs (Innova Consumer Survey, 2020). The main drivers are, again, linked to the pursuit of overall wellness. Consumers cite healthy aging (75%), wanting to improve quality of life (71%), disease prevention (70%), and wanting to be proactive in their health management (53%) as some of the main reasons they’re interested in personalized nutraceuticals and functional foods (FMCG Gurus, 2020).
     
    Interest in personalization is not new, of course. However, there is still plenty to be explored in terms of how it can be delivered. Looking beyond products targeted at specific groups (for infants or women, for example), there’s potential for brands to deliver more personalized solutions through tactics as simple as customized health assessments, to more advanced methods such as microbiome or DNA sequencing.
     
    Getting Serious About Sustainability
    Sustainability is here to stay; and interestingly, it now often ties into how consumers view their own personal health. We know that consumers increasingly recognize the impact their personal health choices (such as diet) have on the planet, but with the threat of the climate crisis becoming seemingly more immediate, consumers understand that changes in our environment also impact human physical and mental health.
     
    As such, consumers will continue to get more serious about sustainability—seeing these choices as linked even more closely with health. In the last two years, 48% of people have made a change to their diet in order to be more sustainable, such as switching to local produce or reducing meat consumption, and 69% of these people also believe these choices have an impact on their health (FMCG Gurus, 2020). For brands, there’s a huge opportunity to bring together issues of mind, body, and planet through education and enhanced transparency, as well as seeking out opportunities to innovate with options that are both healthier and more sustainable.

     
    Getting Connected
    COVID-19 undoubtedly accelerated trends and changed consumer mindsets, with the interconnected nature of mind, body, and planet marking an important moment in the evolution of how we understand human health. With the right mix of innovation and collaboration from within the nutrition industry, these trends will form the building blocks for a more connected, personal and sustainable version of health and wellness.
     
    To discover more about the trends driving the nutraceuticals and functional foods markets, join FMCG Gurus and Innova Market Insights at Vitafoods Europe 2021, taking place at Palexpo, Geneva (Oct. 5-7) or online (Oct. 4-8).
    Related Searches
    • Immune Function
    • World Markets
    • Mood Health & Sleep
    • Herbs & Botanicals
    Related Knowledge Center
    • Vitamins
    • Minerals
    • Immune Function
    • Mood Health & Sleep
    • World Markets
    • Herbs & Botanicals
    • Dietary Supplements
    Suggested For You
    The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion
    ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts
    (Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands (Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands
    Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders
    WHO Advises Against Non-Sugar Sweeteners for Weight Loss WHO Advises Against Non-Sugar Sweeteners for Weight Loss
    MartinBauer Launches Line of Floral Ingredients for Beverages MartinBauer Launches Line of Floral Ingredients for Beverages
    Nature’s Bounty Reveals Women’s Health Supplements for Hair Growth and Weight Management Nature’s Bounty Reveals Women’s Health Supplements for Hair Growth and Weight Management
    CBD, Other Cannabinoids Well-Tolerated Among Healthy Dogs: Study Commissioned by NASC CBD, Other Cannabinoids Well-Tolerated Among Healthy Dogs: Study Commissioned by NASC
    Natural Plant Mixed-Carotene and Its Unique Health Benefits Natural Plant Mixed-Carotene and Its Unique Health Benefits
    Clinical Health Educator - Hormone Health - Barrington, IL Clinical Health Educator - Hormone Health - Barrington, IL
    Sempera Organics Launches Six New Mushroom Ingredients Sempera Organics Launches Six New Mushroom Ingredients
    Women in Nutraceuticals Releases Findings of Industry Leadership Survey Women in Nutraceuticals Releases Findings of Industry Leadership Survey
    Baltimore CBP Seizes $688k Shipment of Illegal Weight Gain Product Baltimore CBP Seizes $688k Shipment of Illegal Weight Gain Product
    Nutrient Blend Linked to Muscle, Exercise Benefits Nutrient Blend Linked to Muscle, Exercise Benefits
    Sabinsa’s Curcumin C3 Complex Linked to Healthy Aging Benefits In Two Studies Sabinsa’s Curcumin C3 Complex Linked to Healthy Aging Benefits In Two Studies

    Related Features

    • Consumer Trends | Delivery & Dosage Technologies | Dietary Supplements | Pet Nutraceuticals | Quality & Safety | Regulations | Research | Testing
      The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion

      The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion

      The pandemic compelled many people to add a furry friend to their family, and their spending habits demonstrate a dedication to health.
      By Sean Moloughney, Editor 05.30.23

    • Cognitive Function | Delivery & Dosage Technologies | Fatty Acids | Nutrition Bars & Snacks | Omega-3s
      ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

      ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

      Rikki Bhatti, co-founder of Unbound Snacks, is a third-generation farmer intent on giving walnuts their (relative) time in the limelight.
      By Sheldon Baker 05.26.23

    • Dietary Supplements | Natural/Organic | Quality & Safety | World Markets
      (Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands

      (Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands

      The United Natural Products Alliance (UNPA) has established an e-channel for companies to sell supplements to China despite trade uncertainties.
      By Sean Moloughney, Editor 05.24.23


    • Dietary Supplements | Healthcare Trends | Research | Sports Nutrition | Weight Management/Weight Loss
      Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders

      Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders

      Studies attempting to link supplements to ED are inadequately designed, and often conflate drugs and dietary supplements.
      By Mike Montemarano, Associate Editor 05.23.23

    • Breaking News | Functional Foods & Beverages | Healthcare Trends | Industry & Market News | Sweeteners | Weight Management/Weight Loss
      WHO Advises Against Non-Sugar Sweeteners for Weight Loss

      WHO Advises Against Non-Sugar Sweeteners for Weight Loss

      The organization cited a review which found no benefit for reducing body fat, but an association with mortality risk.
      05.22.23

    Loading, Please Wait..
    Trending
    • Soviets Took Probiotics To The Next Level
    Breaking News
    • Stefan Pasiakos, PhD, Selected to Lead NIH Office of Dietary Supplements
    • Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing
    • BGG Receives Patent for Saw Palmetto ID Method
    • Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification
    • Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion
    View Breaking News >
    CURRENT ISSUE

    May 2023

    • Cellular Aging and Longevity: Ingredients for a New Age of Health
    • Addressing the Plastic-Packaging Problem: Getting to Zero-Waste with Zero Compromise
    • Moms Raise the Bar for Kids Supplements
    • Building on Steps to Improve Children’s Health Around the World
    • FDA Remains Focused on Modernizing DSHEA
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Stefan Pasiakos, PhD, Selected to Lead NIH Office of Dietary Supplements
    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing
    BGG Receives Patent for Saw Palmetto ID Method
    Coatings World

    Latest Breaking News From Coatings World

    120 Years HOFFMANN MINERAL - Success Through Innovation and Responsibility
    New ‘Invisible’ Coating Against Bacteria
    Sherwin-Williams Launches Ultra-High-Solids Epoxy
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Freudenberg Medical Implements Virtual Reality Training for Employees
    Siemens Healthineers and CommonSpirit Health Acquire Block Imaging
    Japanese Regulators Approve EDAP's ExactVu Micro-Ultrasound
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Getinge Acquires High Purity New England
    3M Invests $146M in Biopharma Filtration Technology
    Impact Therapeutics, Eikon Partner to Develop PARP1 Selective Inhibitors
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Kiehl’s Celebrates Pride by Supporting The Trevor Project
    L’Oréal & UNESCO Announce 2023 Laureates of the For Women in Science International Awards
    Sky Organics Earns B Corp Certification
    Happi

    Latest Breaking News From Happi

    P&G Patents Laundry Detergent with EO/PO/EO Triblock Copolymer, Lipase
    Gojo Patents Non-Antimicrobial Cleansing Composition
    Beauty Pie Taps Kevin Cornils as CEO
    Ink World

    Latest Breaking News From Ink World

    Graphco and Printing & Finishing Solutions Participate at IPMA
    IMCD Strengthens North America Technical Capabilities
    Arkema Partners with Habitat for Humanity Philadelphia
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    ACTEGA teams with Makro Labelling to advance Signite technology
    Constantia Flexibles and SB Packagings commence joint venture
    Inland donates new VersaStudio printer to local high school
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    What You’re Reading on Nonwovens-Industry.com
    Biodiapers Signs Agreement with Sicam
    Sinaatec Uses Two A.Celli End-Of-Line Solutions
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Artelon Closes $20M Series B Funding
    Orthofix Unveils Seven-Year Outcome Data for M6-C Artificial Cervical Disc
    Enrollment Completed in Anika Therapeutics' Hyalofast Study
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Arkema Collaborates with Habitat for Humanity Philadelphia
    Vitesco Technologies, onsemi Sign SiC Long-Term Supply Agreement
    Ambiq Receives 2023 Bronze Stevie Award

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login