• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges

    Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention

    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

    Tapping Functional Beverages to Meet Modern Wellness Needs

    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected

    United Plant Savers Launches First Film Festival

    Azelis Opens Food and Nutrition Lab in Cairo, Egypt
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    United Plant Savers Launches First Film Festival

    Roquette Launches Nutralys Rice Protein

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected

    Azelis Opens Food and Nutrition Lab in Cairo, Egypt

    Florida Food Products Acquires Javo
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development

    Botanical Gum for Kids Aims to Curb Sugar Cravings

    Combination of Collagen and Boswellia Serrata Shown to Reduce Joint Discomfort
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    KLK OLEO

    Bioactive Resources

    Ecuadorian Rainforest

    PhytoGaia Inc

    Atlantia Clinical Trials
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    KLK OLEO

    Bioactive Resources

    Ecuadorian Rainforest

    PhytoGaia Inc

    Atlantia Clinical Trials
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    COVID-19: A Challenge for the Practitioner Channel

    Experts believe the global health crisis will reshape the role that doctors, nutritionists, and others will play in the supplements marketplace.

    COVID-19: A Challenge for the Practitioner Channel
    The pandemic has created many pressing issues that challenge practitioners and the supplement market.
    Related CONTENT
    • Poison Control Center Reports of Kids Ingesting Melatonin Rise by 530% Since 2012
    • Optimum Nutrition Shares Consumer Survey Results on Energy During Summer Fridays
    • Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    • Chris Hillman Discusses Trends and Challenges in Today’s Competitive Job Market
    By Mike Montemarano, Associate Editor 07.06.20
    Unsurprisingly, the COVID-19 pandemic is causing lasting challenges for all forms of preventative medicine, including the areas inhabited by dietary supplements and other nutritional products, due to a combination of factors.
     
    Many of the struggles seen in a market driven by nutritionists, naturopaths, integrative physicians, coaches, and others who recommend dietary supplements to their clients appear to be similar to the struggles that clinical physicians working in Western medicine are facing.
     
    A recent panel of experts, hosted virtually by the Council for Responsible Nutrition (CRN), shared findings relevant to the practitioner channel of the nutritional products industry, discussing impacts seen so far—and how they mimic those in other healthcare channels—along with predictions on how this industry will adapt.
     
    Downturns for Clinics
    Erik Goldman, the editor and co-founder of Holistic Primary Care, a publication specializing in news related to the primary practitioner channel in the natural medicine space, said there are a number of trends spanning the entire field of primary care.
     
    “There are five most pressing issues: clinic closures, the postponement of non-urgent and elective care, massive drops in clinic revenue, a vast and fast expansion of telemedicine, and the spread of illness among clinicians and caregivers,” Goldman said. “Those in primary care are extremely, extremely vulnerable.”
     
    “Preventative care visits among adults have declined about 54% by revenue,” Goldman continued. “It’s the elective things, the basic physicals, the non-life threatening stuff that’s being furloughed, which is where a lot of our integrative medicine lives, and I imagine we’re going to see similar hits there specifically.”
     
    Nationally, Goldman reported that over a three-month period since COVID-19 outbreaks began occurring in the U.S., over 58,000 practicing physicians have shut their doors, the vast majority of those specializing in non-urgent care.
     
    Goldman believes that, for now, the only intuitive measure that primary care specialists can take across all segments of conventional and holistic medicine are to adapt to telemedicine, and to do so quickly, as the consumer and regulatory pressures demanding access to virtualized preventive care will be vast and indefinite.
     
    More Physician Interest
    Despite the vulnerabilities to the practitioner channel of dietary supplements posed by the pandemic, it is likewise important for everyone within the supplements industry to look at where the opportunities are being carved out. Yadim Medore, the CEO of Pure Branding, a marketing firm that specializes in nutritional products, said that despite the lapse in visits to clinics for the purposes of preventative care, it is important for brands to capitalize on the growing acceptance and enthusiasm for natural products seen in younger doctors and physicians practicing Western medicine, and where the shift in sentiment toward holistic medicine is coming from.
     
    Many practitioners who recommend dietary supplements to people they provide care for classify themselves as unlicensed coaches, nutritionists, naturopaths, acupuncturists, massage therapists. But younger MDs and DOs embracing supplements, known collectively as integrative physicians, represent one of the fasting growing segments of supplement practitioners, Medore said.
     
    Within the MD and DO market, Medore estimated there are between 13 and 18 million patients being treated by integrative physicians, and there are a number of trends within the integrative physician space to follow.
     
    Sentiment among younger doctors, which is contributing to the growth of supplements in the licensed physician space, is a major driver. Pure Branding’s research showed that 67% of integrative physicians say that, since becoming integrative physicians, their quality of life has gone up, and that they are not driven by income. That notion is corroborated by self-reported incomes indicating that most physicians earned the same or less money after becoming integrative physicians.
     
    “The integrative physicians surveyed reported that they wish to treat root causes versus symptoms, focus on wellness and disease management, and take into account a patient’s lifestyle and environmental factors,” Medore said.
     
    How Should They Communicate?  
    Supplement companies hoping to integrate a practitioner channel into their approach should be aware of specific regulations on communicating endorsements and the testimonials of practitioners with whom they’re working—both in and out of direct advertisement.
     
    This is especially true in the current context of a global healthcare crisis, at a time in which both the U.S. Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) are engaging in heightened scrutiny over health claims attached to dietary supplements.
     
    Kristi Wolff, a partner at Kelley, Drye, and Warren LLP, who has an extensive background in advising clients navigating regulatory jurisdictions of both the FDA and FTC, said that having access to expert testimonials from healthcare practitioners for use in healthcare advertising does not supersede the need to provide scientific substantiation for claims.
     
    “Endorsers must have appropriate qualifications, and their opinions must be based on their own experiences and beliefs based on the examination or testing of a product,” Wolff said. “Additionally, material connections must be disclosed, and receiving an endorsement from a practitioner involves the same rules as traditional endorsers.”
     
    Wolff additionally cleared up possible misconceptions about “doctor recommended” claims, which supplement companies seeking out practitioner endorsements should be made aware of.
     
    “‘Doctor recommended’ is a very powerful claim, one which requires a pretty high level of substantiation,” Wolff said. “You need to demonstrate that doctors in that field are recommending your product, using a national survey that is statistically relevant and well-designed.”
     
    Wolff also said that the FDA and FTC are targeting “implied” claims and deeming them in violation of a standard that no dietary supplement can claim to cure, treat, or prevent any disease. Claims that once inhabited a gray area in a pre-COVID setting now appear increasingly actionable in the eyes of regulators, Wolff said, indicating that FDA and FTC have been doling out warning letters in the dozens over the past few months over health claims.
     
    “Implied claims appear to be the primary cause for concern,” Wolff said. “Even brief statements that would otherwise seem innocuous a year ago, something like ‘in these stressful times,’ are being flagged in the given context. Even contextual glues that don’t expressly identify a cure, treatment, etc., are subject to action, and these rules are unilateral across all platforms, social media, podcasts, web, and more.”
     
    Related Searches
    • Dietary Supplements
    • Medical Nutrition
    • Healthcare Trends
    • Consumer Trends
    Related Knowledge Center
    • Dietary Supplements
    • Medical Nutrition
    • Healthcare Trends
    Suggested For You
    Poison Control Center Reports of Kids Ingesting Melatonin Rise by 530% Since 2012 Poison Control Center Reports of Kids Ingesting Melatonin Rise by 530% Since 2012
    Optimum Nutrition Shares Consumer Survey Results on Energy During Summer Fridays Optimum Nutrition Shares Consumer Survey Results on Energy During Summer Fridays
    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    Chris Hillman Discusses Trends and Challenges in Today’s Competitive Job Market Chris Hillman Discusses Trends and Challenges in Today’s Competitive Job Market
    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Tapping Functional Beverages to Meet Modern Wellness Needs Tapping Functional Beverages to Meet Modern Wellness Needs
    Botanical Ingredient MorActive Evidenced to Relieve Back Discomfort Botanical Ingredient MorActive Evidenced to Relieve Back Discomfort
    Nootropics and Adaptogens Respond to Demand for Mind and Mood Support Nootropics and Adaptogens Respond to Demand for Mind and Mood Support
    How Will China’s Immunity Gap Impact the Dietary Ingredients Supply Chain? How Will China’s Immunity Gap Impact the Dietary Ingredients Supply Chain?
    Quality Testing of CoQ10 and Quercetin Brands Sold on Amazon Finds Continued Failure Quality Testing of CoQ10 and Quercetin Brands Sold on Amazon Finds Continued Failure
    AB-Biotics to Bring Latest Probiotic Solutions at Vitafoods Europe AB-Biotics to Bring Latest Probiotic Solutions at Vitafoods Europe
    What to Expect Next Week at Vitafoods Europe 2022 What to Expect Next Week at Vitafoods Europe 2022
    Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions
    Digestive, Gut Health Solutions Offer Downstream Benefits Digestive, Gut Health Solutions Offer Downstream Benefits
    Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine

    Related Online Exclusives

    • Infant & Children's Health | Quality & Safety
      Poison Control Center Reports of Kids Ingesting Melatonin Rise by 530% Since 2012

      Poison Control Center Reports of Kids Ingesting Melatonin Rise by 530% Since 2012

      While 1.6% of cases involved serious outcomes, the data gathered by these reports was limited and lacked medical data.
      By Mike Montemarano, Associate Editor 06.10.22

    • Breaking News | Consumer Trends | Energy | Industry & Market News | Products
      Optimum Nutrition Shares Consumer Survey Results on Energy During Summer Fridays

      Optimum Nutrition Shares Consumer Survey Results on Energy During Summer Fridays

      Survey, honing in on summer Fridays, speaks to the need young consumers have to stay hydrated and energized during the longer summer days.
      06.08.22

    • Dietary Supplements | Healthcare Trends | Herbs & Botanicals | Mood Health & Sleep
      Adaptogens: Where Ancient Remedies Meet Modern Wellness Products

      Adaptogens: Where Ancient Remedies Meet Modern Wellness Products

      Clinical research and consumer interest are on the rise for plants and fungi thought to help weather the storm of stress and fatigue.
      By Mike Montemarano, Associate Editor 06.02.22


    • Consumer Trends | Diabetes & Blood Sugar Management | Functional Foods & Beverages | Healthcare Trends | Sweeteners
      New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

      New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

      Allulose, stevia, monk fruit, and more help brands reduce sugar while supplements offer consumers additional solutions.
      By Danielle Rose, Contributing Writer 06.02.22

    • Dietary Supplements
      Chris Hillman Discusses Trends and Challenges in Today’s Competitive Job Market

      Chris Hillman Discusses Trends and Challenges in Today’s Competitive Job Market

      The president and executive recruiter for SearchPath of Chicago, Inc. is entering his 24th year in the executive search business.
      By Sheldon Baker 06.02.22

    Loading, Please Wait..
    Trending
    • Three Grams Of Omega-3s May Be Optimal Dose For Reducing Blood Pressure
    • 3 grams of Omega-3s May be Optimal Dose for Reducing Blood Pressu
    • Olive/Pomegranate Extract May Improve Dyslipidemia
    • First Day Life Shuts Down Children's Behavioral, Cognitive Health Claims Following Challenge
    Breaking News
    • CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise
    • Shiitake Mushroom Extract Appears Helpful in HPV Infections
    • Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    • United Plant Savers Launches First Film Festival
    • Azelis Opens Food and Nutrition Lab in Cairo, Egypt
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Tapping Functional Beverages to Meet Modern Wellness Needs
    • Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    • Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges
    • Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise
    Shiitake Mushroom Extract Appears Helpful in HPV Infections
    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    Coatings World

    Latest Breaking News From Coatings World

    H.M. Royal Becomes Exclusive OCSiAl Distributor
    American Colors to Expand Sandusky, Ohio Facility
    Vaughn O’Dea Named Director of Epoxytec
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cepheid, BioGX Partner to Create GeneXpert Monkeypox Test
    Siemens' Varian Gains FDA IDE Nod for FAST-02 Trial
    Acutus Medical Launches AcQCross Line Extension
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Ixaka & Minaris Sign Tech Transfer & GMP Manufacturing Agreement for Cell Therapy Candidate
    Pfizer, BioNTech Adapt COVID Vax Against Omicron
    CoreRx Expands Capabilities
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Top 5 Beauty Tech Trends at Perfect Corp.'s Global Forum
    John Frieda Supports the LGBTQIA+ Community
    Athena Club Launches in Canada
    Happi

    Latest Breaking News From Happi

    Fencing Champion Bebe Vio Grandis Named Spokeswoman of L’Oréal Paris
    Past Henkel Exec Christian Chopra Named President of Scotch Porter
    Color Street Celebrates Foster, Adoption Awareness with Limited-Edition Print
    Ink World

    Latest Breaking News From Ink World

    Dr. Tammo Boinowitz to Join Management Board of ALTANA AG
    Flint Offset Packaging Solutions Announces Price Increases for Sheetfed Inks
    Weekly Recap: INX’s VC Fund, Screen Industry and Ball Top This Week’s News
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Harveer Sahni recognized with Global Achievement Award
    Color-Logic partners with Taktiful 
    ALTANA announces Management Board change
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Fibertex Personal Care Awarded EcoVadis Awards for Sustainability
    Yanpai Orders Batt Forming Equipment for Needlepunch Line
    Weekly Recap: SWM and Neenah Introduce Mativ Inc., Avgol honored for Biotransformation Technology & More
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Researchers Discover Novel Patching Material for Bone Defects
    Boston Centerless Opens Second Manufacturing Plant in Indiana
    Researchers Develop Patient-Specific 3D-Printed Smart Metamaterial Implants
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Identiv-Powered CVS Spoken Rx Wins NFC Forum 2022 Innovation Award
    LG Display Announces Winners of This Year’s OLEDs GO! Competition
    Weekly Recap: eMagin, Applied Materials, and Schott Top This Week’s Stories

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login