03.29.12
The cultural melting pot of the U.S. has continued to influence the flavorful evolution of the foods we eat. New ethnic foods, new preparation techniques and diversified consumption has been on the rise over the past several years and according to new research from Mintel, growth will continue beyond the $3 billion mark achieved at the end of 2011. But by and large, the most important aspect of ethnic foods to consumers is authenticity, with two-thirds of ethnic food consumers reporting that authentic or traditional flavors are the most important factor when buying or eating ethnic food.
“If flavor fanatics are going to spend their hard earned money and time visiting an ethnic restaurant or buying international foods to prepare at home, increasingly, they want it to be the real deal,” said David Browne, senior analyst at Mintel. “Therefore, products positioned as such have a greater likelihood of finding favor with consumers.”
Aside from an authentic flavor, ethnic foodies also place importance on all-natural (49%), premium/gourmet or artisanal (49%) and reduced fat (48%) positional claims, which round out the top charac
“If flavor fanatics are going to spend their hard earned money and time visiting an ethnic restaurant or buying international foods to prepare at home, increasingly, they want it to be the real deal,” said David Browne, senior analyst at Mintel. “Therefore, products positioned as such have a greater likelihood of finding favor with consumers.”
Aside from an authentic flavor, ethnic foodies also place importance on all-natural (49%), premium/gourmet or artisanal (49%) and reduced fat (48%) positional claims, which round out the top charac
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