SternVitamin is focusing on individual micronutrient premixes for different consumer demands and applications. One such new product is Pure Vitalizer, designed for making “Energy Drinks 4.0." Unlike conventional energy drinks, Pure Vitalizer is based on natural plant ingredients that act like metabolism boosters. For example, the moderate caffeine in green tea extract stimulates energy production without nervousness, and green tea is a known source of antioxidants. Another energizing ingredient is panax ginseng extract, which makes the body and mind more resistant to stress, boosts metabolism, and reduces tiredness and exhaustion.
The drink powder also contains vitamins B1, B2, and B6, as well as niacin, biotin, and vitamin C plus the trace elements iodine and selenium. This micronutrient mix further helps support normal metabolism and strengthen the immune system, benefits which can be marked on the packaging as Health Claims. A balanced combination of lemon and natural ginger flavor provides a fresh flavor, while the tooth-friendly sugar alternative isomaltulose gives the drink a mild sweetness as well as added health benefits. With Pure Vitalizer, beverage manufacturers can meet the trend of target-group-specific products with need-based nutrients.