Booth 2816 

Prinova, a supplier of high-quality ingredients, flavors, and value-added nutrient fortification products, utilized its exclusive partnership with PureCircle, the global leader in stevia production, to feature the latest in marketing trends associated with natural sugar reduction, and the best ways to market reformulated stevia products.
 
Larry Davis, commercial director food & beverage, Prinova USA, said “Our partnership with PureCircle began back in 2010, and together we have seen steady growth in the acceptance of stevia in finished products. Today there is an explosion happening, as manufacturers race to create reduced sugar formulations that offer clean labels. Our application specialists have been hard at work improving the taste profile of stevia and have now created specific stevia blends that more closely resemble the taste profile of sugar.”
 
Prinova invited show attendees to stop and see the latest methods marketers are using to communicate these healthy changes—and taste corresponding demos formulated with PureCircle’s newest stevia sweeteners and flavors. These reduced sugar and clean label show stoppers included:

• Clean Label Blackberry Soda, with natural flavors, reduced sugar and no artificial sweeteners on the labe
• High Protein, Reduced Sugar Strawberry Banana Smoothie, with stevia and 50% less sugar for a great tasting compromise and 10g of protein per serving
• “Free-From” Label Natural Peach RTD Tea, naturally sweetened with stevia for a no sugar label plus natural flavor and color

• Stevia Naturally Sweetened Lemon Yogurt, includes ‘next generation’ stevia with low sugar, no artificial sweeteners and natural flavors

The company said making better-for-you products even better is Prinova’s sweet spot. They recognize that reformulating to reduce sugar can be just as much of a challenge for marketers as it is for the technical and application teams. With 61% of consumers actively avoiding or limiting intake of sugar, it’s a great time to see how the world’s leading stevia producer can assist food or beverage launches. Prinova said its experts are flexible and the company is looking to collaborate with new partners—from marketing stevia products to complete formulation.
 
Prinova can custom design the formulation of ingredients and concentrations of actives to meet any desired end-use specifications and achieve label claims. Along with a broad range of functional ingredients and custom premixes, Prinova’s extensive expertise is designed to meet its partner’s fortification requirements, no matter how challenging they may be.