By Vaughn DuBow, Director of Marketing – North America Dietary Supplements, ADM03.02.22
Consumers today are much more in tune with their health and wellness, and there is evidence that this had been building even before COVID-19. However, the global pandemic has certainly brought the need to take a proactive approach to holistic wellbeing into sharper focus. Research shows that 61% of global consumers are more conscious of needing to lead a healthy lifestyle due to COVID-191, demonstrating that people around the world—regardless of their different lifestyles and life stages—are proactively focused on their health.
People want to improve their health and wellbeing and are adopting everyday habits that support these goals. Creating products that seamlessly fit into their routines can help them do this. Convenience is crucial, and consumers are seeking the solutions and formats that work best for them. As such, we’re beginning to see the dietary supplement arena expand with formats like gummies, chewables, and portable stick packs that are palatable, easy to consume, and can provide support for physical, mental, and emotional wellbeing in the same offering.
This convergence and demand for multi-faceted solutions
People want to improve their health and wellbeing and are adopting everyday habits that support these goals. Creating products that seamlessly fit into their routines can help them do this. Convenience is crucial, and consumers are seeking the solutions and formats that work best for them. As such, we’re beginning to see the dietary supplement arena expand with formats like gummies, chewables, and portable stick packs that are palatable, easy to consume, and can provide support for physical, mental, and emotional wellbeing in the same offering.
This convergence and demand for multi-faceted solutions
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