• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges

    Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention

    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

    Tapping Functional Beverages to Meet Modern Wellness Needs

    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Florida Food Products Acquires Javo

    Roquette Launches Nutralys Rice Protein

    New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy

    CTRL Launches Meal On-The-Go Bars

    GNC and RealEats Meal Delivery Partnership Expands Nationally
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Roquette Launches Nutralys Rice Protein

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development

    Study Reveals Low Intake of Tocotrienols in Polish Population

    Combination of Collagen and Boswellia Serrata Shown to Reduce Joint Discomfort

    Nutralliance Adds Eggshell-Derived Ingredients for Beauty and Joint Health to Portfolio
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Florida Food Products Acquires Javo

    Roquette Launches Nutralys Rice Protein

    New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy

    CTRL Launches Meal On-The-Go Bars

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development

    Botanical Gum for Kids Aims to Curb Sugar Cravings

    Combination of Collagen and Boswellia Serrata Shown to Reduce Joint Discomfort

    Childhood Fitness and Obesity Impact Cognition Later in Life, Study Finds

    Nutralliance Adds Eggshell-Derived Ingredients for Beauty and Joint Health to Portfolio
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Botanic Healthcare LLC

    Aiya America, Inc. (Aiya Matcha)

    PhytoGaia Inc

    Ecuadorian Rainforest

    KLK OLEO
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Botanic Healthcare LLC

    Aiya America, Inc. (Aiya Matcha)

    PhytoGaia Inc

    Ecuadorian Rainforest

    KLK OLEO
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    Immune Support: Central Focus of Daily Health Regimens

    Consumer demand for preventive solutions that optimize immune response remains foundational in today’s market.

    Immune Support: Central Focus of Daily Health Regimens
    Related CONTENT
    • KLK OLEO
    • BEE&YOU Launches Propolis and Vitamin C Shot
    • NIH Study Confirms Superior Benefit of AREDS2 Formula for Eye Health
    • Some Clarity Offered for Label Declarations of Vitamins in the EU
    • NGS Launches Healthy Heights KidzProtein Nutritional Shakes
    By Mike Montemarano, Associate Editor10.08.21
    The immune support segment of the nutraceuticals industry has become a fixture in the lives of consumers seeking personalized, everyday products with preventive health benefits. A healthy immune system, which can be difficult to measure subjectively as a consumer, is nonetheless a centerpiece in today’s bigger picture of holistic health and wellness. The category, now thoroughly influenced by the COVID-19 pandemic, continues to evolve.

    According to Fortune Business Insights, the immune health supplements market is projected to reach $31.50 billion by the year 2028, exhibiting a CAGR of over 6-7%, continuing to be one of the largest categories within the dietary supplements market as a whole. For perspective, the entirety of the global dietary supplements market is estimated to be in excess of $130 billion.

    It seems likely that the disruption in today’s market will leave lasting changes years or even decades from now with regard to the way consumers understand how nutrition influences immune system resilience. The concept of immune health as strictly a seasonal concern, for now, is in the rearview mirror.

    Still living with the threat of COVID-19, including current and future variants, healthy immune function will likely remain a top-of-mind issue for many consumers. Facing year-round concerns, the nutraceuticals market has responded with products that incorporate understandable benefits from recognizable ingredients which consumers can integrate into their daily regimens.

    “A year ago, nobody really believed that ‘pandemic 2.0’ was a real threat,” said Annie Eng, CEO of HP Ingredients. “It was eventually supposed to be ‘completely over.’ We know that is not the case, and therefore demand for all things immune-protective will likely skyrocket for the upcoming winter season.”

    “Product development teams are working feverishly to develop the ‘next best immune product’ after 12-plus months of consumers in a shopping frenzy for immune supplements,” said Leslie Gallo, president of Artemis International, Inc. “Going forward, it will be market diversification with supplement brands striving to develop immune products combining well-known immune ingredients such as elderberry, vitamins C and D, and zinc, with new or lesser-known clinically-validated ingredients and new delivery systems.

    “The food and beverage industry is making significant headway to be healthier,” she continued. “Immunity is no longer a supplement-only game. Botanicals such as elderberry saw exponential growth in 2020 and mostly in the supplement realm. This year, many companies are developing fortified beverages, stick packs for hot and cold drinks, confections, and breakfast/power bars because the consumer is looking for immunity in the foods they eat and drink. Phyto-fortification, the addition of plant-based ingredients to make healthier foods, is exploding as consumers are seeking better health in the foods they eat.”

    Entry Points
    Cost is a barrier, or at least a pain point, in supplement purchasing patterns in general, but market researchers suggest that consumers today are still willing to pay a premium for daily-use products in the immune support category.

    “Reduction of sick days is a benefit that appeals both to consumers as well as employers,” said Greg Ris, vice president of sales for Indena USA. “This has resulted in a focus of daily immune support and taking products to maintain and support everyday immune health. I think more companies are talking about ‘daily immune wellness’ than prior. Previously, many consumers took immune products seasonally during cold and flu and allergy seasons. Now, consumers understand the importance of daily immune health and are consuming probiotics and botanicals.”

    HealthFocus International believes that premium functional foods and beverages as delivery formats for immune health ingredients are experiencing peak opportunity.

    “Consumers believe foods and beverages outperform both prescription medication and supplements in terms of effectiveness and safety. Nearly 65% believe foods and beverages are highly effective for maintaining good health or preventing health issues. This is especially true among 18-29 year-old consumers at close to 80% effectiveness,” HealthFocus International said in its 2021 USA Trend Study. According to the company’s surveys, half of consumers are highly interested in foods and beverages that boost immunity, and 16% of shoppers said they were willing to spend 10% more on foods or beverages that help to boost immunity.

    As consumer attention, and dollars, begin branching out from immune-centric products, which served as an entry point for newer consumers in the broader supplements market, success is anticipated for companies whose immune health solutions appeal to broader, more holistic health goals.


    Nuanced Needs
    With unprecedented spending on immune health products, today’s consumer is also becoming well-versed about leading ingredients and their potential benefits.

    “The internet has provided instant access to health information and natural treatments, allowing users to be as informed as they want and even act as their own doctor,” HealthFocus International’s report said. “This thirst for information continues to drive ingredient trends like turmeric, bone broth, and probiotics as consumers are able to easily make the connection between ingredients and their specific benefits. In addition, traditional, natural therapies have an aura of safety and accessibility and are not cost-prohibitive compared to pharmaceutical options.”

    HealthFocus also reported that in the 18-29 age group, belief in foods, beverages, and ingredients having medicinal benefits increased in 41% of respondents, clearly overshadowing shifts in older age brackets, which didn’t exceed 29%.

    Factors such as sleep, stress, and exercise levels, age, overall diet, and other factors are becoming key points of focus in the minds of immune supplement shoppers. In a similar vein, consumers have a heightened awareness that poor immune function can result in consequences beyond susceptibility to everyday pathogens, and realize that poor immune function can manifest in fatigue, inflammation, digestive problems, and more.

    There is no one-size-fits-all approach to creating a product which can target specialized consumer groups, and people consider a variety of health issues to be signs of poor immune function. When asked by surveyors at FMCG Gurus about what constitutes a poor immune system, for example, Gen Z respondents said “being easily susceptible to day-to-day illnesses,” while Millennials and Gen X identified susceptibility to long-term health problems and difficulty recovering from illness as the number-one signs, respectively. For Boomers, the market researcher said, constant fatigue was the leading sign of a poor immune system.

    Everything and Everywhere
    It’s clear that recent “kitchen medicine” trends are ushering functional foods and beverages, along with other more niche delivery methods, into the immune support fold. According to HealthFocus, 59% of supplement users believe that the statement “certain foods, beverages, and ingredients have medicinal benefits” is extremely believable, and 31% of supplement users always or usually choose foods that provide protective, preventive health benefits.

    Conventional supplement launches in the immune health category have increased at unheard-of rates since 2020. However, market observers also noted how many types of supplements, functional foods, and beverages have been marketed with immunity claims. Sports nutrition, digestive health, mood and sleep, healthy aging, and several other key nutraceutical categories saw new product launches which also touted immune health benefits. At the same time, conventional products are being re-formulated or re-marketed as immune boosters, either due to secondary benefits or to added ingredients.

    Basic vitamins and minerals with validated health benefits and consumer familiarity will serve as reliable cornerstones in many multi-ingredient formulas in the immune health space. According to data collected by ClearCut analytics, and presented at SupplySide East in Secaucus, NJ, sales of vitamin D and zinc have proven to be the most resilient despite slowdowns of growth in other immune health ingredients throughout most of 2021.

    This could be based on the mainstreaming of vitamin D as a critical immune health ingredient by researchers, mass media, and trade associations such as the Council for Responsible Nutrition (CRN), which launched its “Vitamin D & Me” campaign, a hub of large-scale observational studies and expert commentary on the role that vitamin D plays in immune health.

    Vitamin D and zinc have been two of just a few micronutrients piquing the interest of researchers around the globe. Low blood concentrations of these two nutrients in particular have been linked to adverse COVID-19 outcomes in studies published in peer-reviewed journals.

    While still limited, observational data, some researchers believe further investigation is warranted, especially given common deficiencies of certain micronutrients in the general population. 


    Mike Montemarano has been the Associate Editor of Nutraceuticals World since February 2020. He can be reached at MMontemarano@RodmanMedia.com.
     
    Related Searches
    • Herbs & Botanicals
    • Immune Function
    • Minerals
    • Consumer Trends
    Related Knowledge Center
    • Vitamins
    • Healthcare Trends
    • Immune Function
    Suggested For You
    KLK OLEO KLK OLEO
    BEE&YOU Launches Propolis and Vitamin C Shot BEE&YOU Launches Propolis and Vitamin C Shot
    NIH Study Confirms Superior Benefit of AREDS2 Formula for Eye Health NIH Study Confirms Superior Benefit of AREDS2 Formula for Eye Health
    Some Clarity Offered for Label Declarations of Vitamins in the EU Some Clarity Offered for Label Declarations of Vitamins in the EU
    NGS Launches Healthy Heights KidzProtein Nutritional Shakes NGS Launches Healthy Heights KidzProtein Nutritional Shakes
    ChromaDex Launches Tru Niagen Immune ChromaDex Launches Tru Niagen Immune
    Digestive, Gut Health Solutions Offer Downstream Benefits Digestive, Gut Health Solutions Offer Downstream Benefits
    Beyond CBD: Cannabis Compounds Warrant Recognition and More Research Beyond CBD: Cannabis Compounds Warrant Recognition and More Research
    Stem & Root, Nutrileads Launch Daily Immunity Supplement Stem & Root, Nutrileads Launch Daily Immunity Supplement
    Unigen Launches Immune, Respiratory Health Ingredients Unigen Launches Immune, Respiratory Health Ingredients
    ConsumerLab Survey Reveals Trends in Supplement Usage Across 2021 ConsumerLab Survey Reveals Trends in Supplement Usage Across 2021
    Review Finds Vitamin D May Shorten Length of Hospitalization from COVID-19 and Lower Intubation Rate Review Finds Vitamin D May Shorten Length of Hospitalization from COVID-19 and Lower Intubation Rate
    Vitamin and Mineral Supplements Offer A Sturdy Industry Foundation Vitamin and Mineral Supplements Offer A Sturdy Industry Foundation
    Gummy Formulas Continue to Win Supplement Market Share Gummy Formulas Continue to Win Supplement Market Share
    AIDP to Distribute Minerals from Cura Global Health Under the Ultimine Brand AIDP to Distribute Minerals from Cura Global Health Under the Ultimine Brand

    Related Buyers Guide Companies

    • KLK OLEO

      KLK OLEO

      ...
      Xelena Yong, Head of Marketing Services 06.22.22

    • Breaking News | Dietary Supplements | Energy | Immune Function | Products
      BEE&YOU Launches Propolis and Vitamin C Shot

      BEE&YOU Launches Propolis and Vitamin C Shot

      The daily energy and immune support supplement comes packaged in a single-serving, ready-to-use shot formula.
      06.06.22

    • Antioxidants | Breaking News | Dietary Supplements | Eye Health | Healthy Aging | Medical Nutrition | Research | Research News | Vitamins
      NIH Study Confirms Superior Benefit of AREDS2 Formula for Eye Health

      NIH Study Confirms Superior Benefit of AREDS2 Formula for Eye Health

      Ten years after its introduction, additional research confirms the second AREDS formula had increased efficacy in age-related macular degeneration.
      06.02.22


    • Dietary Supplements | Regulations | World Markets
      Some Clarity Offered for Label Declarations of Vitamins in the EU

      Some Clarity Offered for Label Declarations of Vitamins in the EU

      A recent case examined the issue of how added nutrients must be declared in ingredient lists for packaged foods.
      By Joerg Gruenwald, analyze & realize GmbH 06.02.22

    • Breaking News | Functional Foods & Beverages | Infant & Children's Health | Products
      NGS Launches Healthy Heights KidzProtein Nutritional Shakes

      NGS Launches Healthy Heights KidzProtein Nutritional Shakes

      The shakes include a dairy and vegan variety to support children’s developmental needs.
      04.25.22

    Loading, Please Wait..
    Trending
    • Three Grams Of Omega-3s May Be Optimal Dose For Reducing Blood Pressure
    • 3 grams of Omega-3s May be Optimal Dose for Reducing Blood Pressu
    • Olive/Pomegranate Extract May Improve Dyslipidemia
    Breaking News
    • Florida Food Products Acquires Javo
    • Roquette Launches Nutralys Rice Protein
    • New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy
    • CTRL Launches Meal On-The-Go Bars
    • GNC and RealEats Meal Delivery Partnership Expands Nationally
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Tapping Functional Beverages to Meet Modern Wellness Needs
    • Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    • Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges
    • Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Florida Food Products Acquires Javo
    Roquette Launches Nutralys Rice Protein
    New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy
    Coatings World

    Latest Breaking News From Coatings World

    The Southern Society for Coatings Technology's 84th Annual Technical Conference A Success
    PPG to Showcase Specialty Automotive, Aerospace Adhesives, Sealants at Adhesives & Bonding Expo
    PPG’s New Paint for a New Start Initiative to Transform 25-plus Schools Worldwide
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MPO's Most Read Stories This Week—June 25
    Magnetic Insight Announces $17 Million in Series B Funding
    BreatheSuite Adds Brad Fluegel to its Board
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Pierre Fabre and Lonza Enter Manufacturing Agreement
    MasterControl and Elemental Machines Form Biomanufacturing Partnership
    Qosina Strengthens Aseptic Capabilities
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Benefit Exec Joins Madison Reed's Board
    Peroni & Ellis Brooklyn Launch Fragrance Collection Inspired by Italian Spritz Cocktails
    Rhode Is Trending for June, Trendalytics Says
    Happi

    Latest Breaking News From Happi

    Spate’s Says The Skunk Stripe, Collagen Serum and Waterproof Eyeshadow Lead Summer Beauty Trends
    A Suitor Emerges for Revlon, SK Capital’s New Dealmaker & P&G’s Indoor Air Quality Efforts
    Wonder Curl Wins GlossWire's GlossPitch Competition
    Ink World

    Latest Breaking News From Ink World

    Weekly Recap: INX’s VC Fund, Screen Industry and Ball Top This Week’s News
    British Coatings Federation Posts Online History
    Orion Announces Price Increases, Reduced Payment Terms
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    PCMC teams with IGT, Fujifilm makes big announcement and more
    Loftware recognized as 'AIDC Company of the Year'
    Schreiner MediPharm highlights sustainability of Needle-Trap technology
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: SWM and Neenah Introduce Mativ Inc., Avgol honored for Biotransformation Technology & More
    Tranzonic Names VP of Supply Chain
    Ontex Climate Action Targets Approved by Science-Based Targets Initiative
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ODT's Most-Read Stories This Week—June 25
    3Spine Inc. Receives IDE Approval for U.S. Pivotal Clinical Trial
    Volume-Based Procurement to Reduce Chinese Orthopedic Market Value
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: eMagin, Applied Materials, and Schott Top This Week’s Stories
    NREL Names Jennifer Logan to Leadership Team as CFO
    National Grid Renewables Orders 2 GW of First Solar Modules

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login