By Mike Montemarano, Associate Editor10.08.21
The immune support segment of the nutraceuticals industry has become a fixture in the lives of consumers seeking personalized, everyday products with preventive health benefits. A healthy immune system, which can be difficult to measure subjectively as a consumer, is nonetheless a centerpiece in today’s bigger picture of holistic health and wellness. The category, now thoroughly influenced by the COVID-19 pandemic, continues to evolve.
According to Fortune Business Insights, the immune health supplements market is projected to reach $31.50 billion by the year 2028, exhibiting a CAGR of over 6-7%, continuing to be one of the largest categories within the dietary supplements market as a whole. For perspective, the entirety of the global dietary supplements market is estimated to be in excess of $130 billion.
It seems likely that the disruption in today’s market will leave lasting changes years or even decades from now with regard to the way consumers understand how nutritio
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